6 Website Design Tips to Reduce Your Bounce Rate

Website design is about so much more than just making the site pretty to look at. Many websites suffer from bounce rate issues, and many … Read more

The post 6 Website Design Tips to Reduce Your Bounce Rate appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Website design is about so much more than just making the site pretty to look at. Many websites suffer from bounce rate issues, and many website owners are not sure how to handle this issue. It can seem like there is nothing to be done to handle this problem, which makes Google less likely to rank your site well in search results.

If you are not sure about the right way to handle bounce rate issues, you need to keep reading. This guide will help you to resolve this problem with ease. Small business web design doesn’t have to be a struggle when it comes to creating a site that is effective and performs properly.

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Website Design Tips to Help With Bounce Rate
1. Load Time

Managing the load time of your site’s pages and parts is essential to creating a site that is responsive and enjoyable to engage with. If any of the parts of your site take more than 3 seconds to load, this is considered a poor user experience issue by Google. Even if the slow load time of your site doesn’t impact your Google rankings, it can still cause consumers to shop elsewhere.

You can improve page load times by optimizing your images to be smaller in size and limiting the number of HTTP requests for various assets on the pages. A browser HTTP caching solution is often the most ideal way to handle this problem. There are many other ways to handle specific load time issues, but these are some of the most essential requirements for keeping load times optimal.

2. Make Navigation Easy

Navigation of your site should not require a lot of effort. Make sure that you pick a website design that offers a simple navigation menu that is intuitive and simple to find. Many websites make the mistake of essentially hiding the main navigation menu for the sake of the appearance of the site. Users care more about a menu that is easy to locate than the three little bars hovering in the corner of the page.

Also, be sure that your site navigation carries through to interior pages within the sub-menus of your site. There is nothing worse than needing to head back to the home page of a site and not being able to figure out how to get that done.

3. Consider Mobile Devices

Many beautiful websites have the issue of being very difficult to use on mobile devices. It is easier than ever to optimize your site for use on mobile devices, and there is no excuse for not taking the time to do this simple thing, which will help your site with its bounce-back rate. Custom CSS can help, responsive themes and plug-ins for your site. Working on site loading times can also help quite a bit for this part of your website considerations.

If you are working with templates, make sure that the site will load with all the right pop-ups and design features on various devices before you choose it. There are many templates that promise that you can count on them for mobile functionality, but this is not the case.

4. Consider Readability

Make sure that you remember that readability matters. Use short, concise sentences as often as possible, and keep your paragraphs short. People read websites on all kinds of different devices and in different contexts, so you need to make sure that it is simple to read the text of your site. Short paragraphs can have a big impact on load times as well as bounce back.

Most people read at about a 7th to 8th-grade reading level. Being sure not to talk over the heads of your audience is important if you want to make sure that people won’t immediately navigate to another site that is easier to understand and engage with.

5. Know Your Target Audience

Make sure that you have done your research so that you know who your target audience needs to be. When you don’t target an audience, you run the risk of your site being disconnected from the searches that are most relevant to consumers. Know your core target audience and make sure that you are using the right associated keywords and SEO tactics to speak to these people.

SEO and correct keyword use is critical in every aspect of your website’s design. You might need to outsource for assistance with this aspect of your website improvements if you are not confident in your ability to create these solutions related to bounce back.

6. Resolve Broken Links

Any broken links on your page should get immediate attention. You should never allow broken links to linger on your site for the very obvious reason that they make it hard to navigate the site. This also generally indicates a lack of care about the condition of your site and some consumers will assume that these broken links mean that your business is no longer active.

You can verify issues with redirects or links on a unique basis through Google Search Console or other tools. Many website design platforms also offer internal monitoring to allow you to track down broken or missing links that need attention.

Website Design is Critical for Many Reasons

Website design is important to every aspect of your website’s function and to conversions to sales. Without a responsive, effective website design, you will not be able to deal with bounce back issues and other problems that tend to chase consumers again and harm your Google rankings. If you are not sure how to handle the dreaded specter of bounce back, you need to keep all of these website design essentials in mind.

Creating the right website design from the beginning can save you a lot of time and money compared to responding to issues as they crop up and harm your website’s performance and perception of your products and services. Make sure that you outsource for assistance and use the right design tools to ensure that you never have to deal with bounce back on your site.

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The post 6 Website Design Tips to Reduce Your Bounce Rate appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.