Enterprise Marketer Podcast
12 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 3 ratingsHosted by Jeff Julian, this podcast drives a deeper level of conversation in marketing through the interviews of experts in the field.
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Episodes
Marti Konstant on Building Your Career Using Agile
June 01, 2017 11:48 - 41 minutesMost Agile Marketers find their way to Agile due to the influence of a technical person in their life. A spouse, a friend, or a former career. However, for Marti Konstant, Founder of Konstant Change, was attracted to the approach due to the Project Management aspects of the approach. Marti states, "I think Project Management sounds kind of boring when you think, 'Oh, I am going to be a Project Manager when I grow up. But if you think, 'I am a Marketing Project Manager and I get to help co...
Amanda Todorovich on the Content Marketing World Health Summit in September 2017
May 19, 2017 21:04 - 16 minutesAmanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHG Biography Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visite...
Melanie Deziel Shares Her Amazing Insight on Branded Content and Native Advertising
February 24, 2017 14:18 - 33 minutesThe Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the m...
Developing Your Digital Sense with Chris Snook and Travis Wright
February 03, 2017 17:16 - 34 minutesSome brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences. However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and wondering how they got here. On this show, Jeff sits down with Travis Wright and Chris Snook, authors of Digital Sense, to discuss the digital ...
Jayme Thomason and Jeff Julian Discuss Marketing, Data, and Testing
January 13, 2017 13:50 - 26 minutesThe use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how...
Fostering Creativity in Marketing with Jay Acunzo and Jeff Julian
January 06, 2017 13:33 - 36 minutesJay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast. Throughout the show, we talk through some...
Panel of Experts Discuss Podcasting at UMSL Business
January 01, 2017 21:28 - 1 hourHave you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts. However, there is a lot to think about before recording that first show. In this episode of the Enterprise Marketer Podcast, we share a session recorded recently with a pa...
Heike Young and Jeff Julian talk Podcasting
December 21, 2016 21:00 - 40 minutesHeike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for Ex...
Christoph Trappe and Jeff Julian talk SEO and SSL
December 16, 2016 15:41 - 19 minutesDo you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast. Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the ...
Shelly Lucas on Content Marketing at Dun and Bradstreet
December 13, 2016 19:38 - 27 minutesShelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content. As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the aud...
01 - Robert Rose and Carla Johnson on Experiences
December 07, 2016 04:10 - 31 minutesIn 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson. In their book, Experiences: The 7th Era of Marketing, I found a fantastic plan, along with great detail and research into why the approach was constructed the way it was,...
Sue B Zimmerman and Jeff Julian talk about Instagram
December 07, 2016 04:00 - 42 minutesSue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do. Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why ...