Are You Ready To Use Archetypes To Make Life Give You What You Want?

Carl Jung defined archetypes as a set of universal, archaic symbols and images that derive from the collective unconscious that is shared amongst all of us as humanity. Archetypes are patterns and personas from our collective unconscious that has existed from the beginning of times and is common to each and every of us.

In my opinion, we can differentiate four main archetypes in entrepreneurship and in business.