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Why B2B brands should be on Instagram and TikTok w/Jake Hurwitz
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
English - September 28, 2023 04:00 - 29 minutes - 39.9 MB - ★★★★★ - 14 ratingsMarketing Business Management b2b content content marketing b2b marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you're the founder or head of marketing a b2b startup, you might see building a presence on Instagram and TikTok as a waste of time.
If your audience isn't active on those platforms ... or if you're not sure if they're on those platforms, why spend time and money creating content for them?
But ... is that true?
Is there value in being active on Instagram and TikTok for b2b startups and, if so, how exactly does b2b marketing work on those apps?
In this episode, Jake Hurwitz, founder of Thursday Labs, a content agency for early-stage startups, explains why b2b brands SHOULD be on Instagram and TikTok and how to get value on those platforms without breaking your back and doing a ton of extra work.
The B2B Content Show is brought to you by Connversa, helping you creating a months' worth of authority-building thought leadership content in 60 minutes.
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