How to get people to buy into EE part 2

Energy Efficiency Markets Podcast

English - March 09, 2011 20:06 - 2.14 MB - ★★★★ - 8 ratings
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Previous Episode: How to get people to buy into EE part 1

Next Episode: Maximizing Solar Cell Efficiency

Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don't invest in EE and how to motivate them.