Energy Efficiency Businesses and Reaching New Markets, Pt.2

Energy Efficiency Markets Podcast

English - September 04, 2008 18:56 - 2.03 MB - ★★★★ - 8 ratings
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Previous Episode: Energy Efficiency Business and Reaching New Markets, Part 1

Next Episode: Science Fiction Is Now a Reality: Smart Building

Energy Efficiency Markets interviews Steve Wunker, senior partner with Innosight, which advises businesses about entering new markets. He discusses the strategic side of entering new markets for companies that offer energy efficiency technologies. He recommends that expanding businesses try to win on several performance metrics and seek trade offs to facilitate innovations.