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The overlap between comedy writing and sales messaging
Trust Enablement's Podcast - Coffee, Collaboration, and Enablement
English - October 12, 2020 19:00 - 31 minutes - 43.4 MB - ★★★★ - 8 ratingsBusiness sales enablement enablement sales business revenue enablement sales training sales coaching Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: The power of diverse teams to create amazing results
Jon Selig is a former seller turned comedian and sales trainer. He joined The Collaborator to explore why the process of writing jokes helps sales reps better learn about their buyers, why they matter to them, and how they can transform that into icebreakers that help them have more and better conversations.
We also explored:
1️⃣ How the process of writing jokes helps sellers trigger their buyers' emotions so they can start more conversations.
2️⃣ How failure, self-awareness, and a desire to improve, breed improved results.
3️⃣ How investor timelines drive some irrational leader & seller behaviour which impact development & growth.
And more. Give a listen.