How to effectively apply comms to Enablement to better roll out information to teams
Trust Enablement's Podcast - Coffee, Collaboration, and Enablement
English - October 19, 2020 16:00 - 33 minutes - 45.6 MB - ★★★★ - 8 ratingsBusiness sales enablement enablement sales business revenue enablement sales training sales coaching Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What your CRO is really thinking about right now
Rebecca Bell is the Assoc. Director, Global Sales Enablement at IQVIA. In this session with The Collaborator, Rebecca explored how an understanding of comms can transform your revenue enablement efforts.
In addition, we explored:
1️⃣ The importance of audience mapping, both internally within the business but also externally as you consider various members of the buying committee.
2️⃣ The importance of measurement, the ease of leading indicators and the challenges with, and importance of lagging indicators.
Stop by and give a listen.