Empire Flippers Podcast
294 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 238 ratingsFast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
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Episodes
Mastering Mergers: Driving Growth through Agency Acquisitions With Josh Springer [The Opportunity Ep.153]
March 05, 2024 14:48 - 51 minutes - 41.6 MBTwo of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head of Corporate Development at Hawke Media, a powerhouse marketing agency. Josh specializes in acquiring other agencies and merging them into Ha...
Opinions, Options, and Outcomes: Using Customer Feedback to Fuel Growth with John Li [The Opportunity Ep.152]
February 06, 2024 11:54 - 44 minutes - 35.3 MBThe customer is always right. If this is true, then understanding consumer’s opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback? That’s where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while trying to get feedback for their own business. Being savvy software developers, they created PickFu – a market research and consumer feedback ...
Behind the Buy Button: Buying and growing an eCommerce business with Landon Greenhalgh [The Opportunity Ep.151]
January 30, 2024 14:41 - 44 minutes - 35.3 MBBuying an existing online business is great in theory, but what is the experience actually like in reality? In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business. Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doing his due diligence to identifying and pouncing on post-acquisition growth opportunities. Landon sheds light on common pitfalls that often ...
Clicks to Conversions: The Facebook Ads Playbook with Vincent Nguyen [Ep.150]
January 23, 2024 13:11 - 1 hour - 63.8 MBUnlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It’s an art. A magic that only a few Facebook advertising wizards know how to truly unlock. Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He works his magic on a carefully selected group of clients, having breathed life back into three seemingly doomed multi-million dollar ad camp...
Navigating Amazon FBA In 2024: Industry Shifts & Marketing Insights with Mina Elias [Ep.149]
January 09, 2024 08:46 - 55 minutes - 44.3 MB2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike. Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week’s episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023. ...
Reducing Your Tax Burden When Selling Your Business With Crystal Stranger [The Opportunity Ep.148]
December 12, 2023 14:14 - 1 hour - 53.1 MBWe are back with a brand new episode! __________________________________________ Nothing is certain except death and taxes. As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that’s set to change your life when you sell it, only to watch taxes eat away at your profits. Thankfully, there are savvy tricks entrepreneurs can use to shrink taxes and pump up profits when selling their businesses. That...
Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [The Opportunity Ep. 63]
November 28, 2023 13:46 - 1 hour - 48.3 MBHow do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? Today’s guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloa...
Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]
November 21, 2023 14:55 - 50 minutes - 40.4 MBIn order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches val...
Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [The Opportunity Ep. 66]
November 14, 2023 15:03 - 1 hour - 53.1 MBIn today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses...
Revisited - Myths, Misconceptions, and Mistakes: How to Avoid Common SEO Pitfalls with Kyle Roof [The Opportunity EP.51]
November 07, 2023 13:04 - 43 minutes - 34.8 MBHow important is SEO to your business? Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it’s far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High ...
Revisited - How to Get an Offer on Your Site in Just One Day With Doron Wolffberg [The Opportunity Ep. 73]
October 31, 2023 13:53 - 29 minutes - 23.8 MBWhat if I told you that there’s a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I’m not referring to huge discounts or expert-level negotiation tactics. I’m talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buyer-seller trust the central focus of deals. In this week’s episode, Doron shares how trans...
The Evolving Art of Profitable Acquisitions With Dom Wells [Ep.147]
October 24, 2023 15:34 - 57 minutes - 46.1 MBSpotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortly after Onfolio went public, the company's revenue has surged from $1.2 million to nearly $6 million. In this episode, Dom returns to discu...
Ramping up Rank and Rent: A Roadmap to Proven Results with James Dooley [The Opportunity Ep.146]
October 17, 2023 13:41 - 1 hour - 51.6 MBSometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than...
Revisited - The Journey From Student Side Hustle to Fastest Growing Canadian Startup With Blair Forrest [The Opportunity Ep. 80]
October 10, 2023 14:33 - 1 hour - 55.4 MBWhat is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity. Blair is the founder...
Revisited - Systematizing Your Business: The Key to Regaining Your Freedom With Lauren Tickner [The Opportunity Ep.102]
October 03, 2023 14:18 - 1 hour - 89.5 MBSometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. But Laure...
Revisited - The Secrets to Seismic SaaS Success With Marvin Liao [The Opportunity Ep.107]
September 26, 2023 13:38 - 57 minutes - 78.3 MBWhile every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS bus...
Stories and Advice from 15 Years in the Affiliate Trenches with Matt McWilliams [The Opportunity Ep.145]
September 19, 2023 13:43 - 59 minutes - 48 MBConsidering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, growing from zero to more than $1,000,000 a month in only 18 months. Matt hasn’t looked back since. In this episode, Matt gives us a behind-the-...
Due Diligence Deciphered: How to Avoid Buyer’s Remorse with Elliott Holland [The Opportunity Ep.144]
September 12, 2023 13:12 - 1 hour - 51.7 MBThere’s a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can’t take businesses at face value. There’s a lot going on below the surface that you need to uncover. That’s where due diligence comes in. Few people know more about the due diligence process than Elliott Holland. Elliott is the Co-Founder and CEO of Guardian Due Diligence, a diligence solution for fi...
Revisited - Neuromarketing: How to Influence the Behavior of Your Consumers With Nancy Harhut [The Opportunity Ep.108]
September 05, 2023 14:36 - 54 minutes - 74.8 MBSometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Thro...
Revisited - 7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100]
August 29, 2023 14:54 - 51 minutes - 70.8 MBThis week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights...
Going Dutch: A Guide to Succeeding in the Dutch Affiliate Industry with Niels Zee [The Opportunity Ep.143]
August 22, 2023 14:05 - 53 minutes - 42.6 MBIn an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Among the numerous gems in this treasure trove of opportunities, the Dutch affiliate market stands out for its unexplored potential. This is whe...
Growing a Full-Service, White-Label Agency with David Kauzlaric and Erich Schaefer [The Opportuity Ep.142]
August 15, 2023 13:15 - 49 minutes - 39.9 MBMany highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you rise above the noise and claim your spot in this highly competitive arena? In this episode, we sit down with two entrepreneurs who’ve walked...
The ABCs of Rockstar Content Marketing with Philipp Schoeffmann [The Opportunity Ep.141]
August 08, 2023 13:21 - 1 hour - 51.5 MBWith the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. He has not only lit up the stage as the charismatic host of the Affiliate Worlds conferences, but he is also the pioneer behind Reals, a servic...
Supercharge Your Shopify SEO: How to Outrank Your Competitors with Benjamin Golden [The Opportunity Ep.140]
August 01, 2023 09:40 - 1 hour - 50.8 MBShopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales. Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify bran...
Building a Successful SaaS Business with a Focus on Lifestyle over Growth with Jesse Hanley [The Opportunity Ep.139]
July 25, 2023 13:32 - 1 hour - 51.6 MBThe entrepreneurial journey is an adventure filled with twists and turns. It's normal to try different paths before discovering what brings out the best in you – be it the right niche, a lucrative business model, or a monetization strategy. Yet, the allure of rapid growth can tempt entrepreneurs to abandon their hard-earned lessons and happiness for the sake of expansion. Aware of this common pitfall, Jesse Hanley has prioritized calm over growth when building his new business, Bento. ...
World Class: Creating a Foreign Language Content Strategy with Azedine Djedid [The Opportunity Ep.138]
July 18, 2023 13:12 - 57 minutes - 45.9 MBWouldn’t it be great to travel back 10 years into the past and take advantage of a younger SEO market with all the knowledge you have now? Well, as it turns out, Azedine Djedid has figured out how to do exactly that. Azedine is an SEO expert who has built and grown more than 20 successful websites in Italian, French, and Spanish. According to Azedine, “The non-English SEO market is 10 years behind the English market in many cases, so it's easier to get into and it's easier to rank for...
Profitable Partnerships: Using Joint Ventures to fuel your business success with Ace Chapman [The Opportunity Ep.137]
July 11, 2023 16:00 - 1 hour - 58.1 MBEntrepreneurship can be a lonely journey. Many business owners feel like it's them against the world, and that they alone should have all the answers. But as the saying goes, “many hands make light work”, and partnerships are often an overlooked secret to success when it comes to growing your business. As promised Ace Chapman is back, and this time he joins us to discuss the many benefits of joint ventures. According to Ace, “Everything you want for your business, somebody else already ...
From Algorithms to Artistry: The Birth of an AI Writing Tool with Matt Zimmerman [The Opportunity Ep.136]
July 04, 2023 16:00 - 1 hour - 51.1 MBThe keyboard is mightier than the sword. AI-powered writing tools are making it easier than ever to create quality content at scale. Yet, with the market flooded by a deluge of AI-backed software, finding the perfect tool for your needs can be tough. Plus, once you discover a tool that suits your needs, mastering how to use it effectively is often a roadblock to success. It was while he was learning the ins and outs of one of these tools that Matt Zimmerman was inspired to create ...
Zero Down, Limitless Potential: Buying Businesses with Creative Financing with Roland Frasier [The Opportunity Ep.135]
June 28, 2023 09:19 - 58 minutes - 47.1 MBAs a rule of thumb, larger businesses tend to be more established, more stable, and come with better infrastructure than smaller businesses. But they also cost more, creating a barrier to entry for entrepreneurs who are looking to make the most of the benefits of buying large businesses. However, Roland Frasier discovered that the barrier can be overcome with some clever, creative financing. Roland is a serial entrepreneur who is renowned for his unique approach to leveraged buyouts...
A Blue Ocean Opportunity: How to Cash In on an Investment Revolution with Kyle Kuderewski [The Opportunity Ep.134]
June 20, 2023 13:07 - 58 minutes - 46.8 MBThe early bird catches the worm. This is particularly true when it comes to investing. Early adopters often reap the biggest rewards. But if spotting a good investment before the business really takes off was that easy, everyone would do it. You need to find a business with a first-mover advantage. One that operates in a blue ocean. A business that has already established proof of concept in the short time they've been operational. A business like WebStreet. In this week’s episo...
Growing Your Affiliate Site into an Online Media Empire with Gael Breton [The Opportunity Ep.133]
June 13, 2023 13:06 - 1 hour - 49.9 MBBuilding an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week’s episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-founder of Authority Hacker, joins us to share how he turned a simple educational website into the giant that is Authority Hacker today. He shar...
The Art of Building Profitable Content Sites in a Foreign Language with Taylor Kimball [The Opportunity Ep.132]
June 06, 2023 11:21 - 55 minutes - 44.8 MBDid you know there are over 31 million active bloggers in the United States alone? With the growing popularity of monetizing content sites, the SEO market is becoming increasingly saturated, making it harder to achieve success. However, outside the borders of the intense competition in English language SEO, there lies a treasure trove of opportunities in foreign markets. Enter Taylor Kimball, an SEO expert who has taken full advantage of this untapped potential. Taylor operates sites i...
Playing the Long Game: Building a 30-Year Private Equity Fund with Brent Beshore [The Opportunity Ep.131]
May 30, 2023 13:51 - 54 minutes - 43.4 MBPrivate equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit. This doesn’t give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That’s why Brent Beshore decided to turn the concept of private equity on its head. Brent is the founder of Permanent Equity, a PE firm that invests in family-held bus...
Maximizing Display Ad Revenues by Owning Your Ad Inventory with Kean Graham [The Opportunity Ep.130]
May 23, 2023 09:11 - 51 minutes - 41.1 MBDisplay advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site. Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block inva...
The Insider’s Guide to Buying Businesses with No Money Down with Jonathan Jay [The Opportunity Ep.129]
May 16, 2023 07:31 - 40 minutes - 32.1 MBBuying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn’t cheap. But what if there was a way to buy a business by leveraging the business’s assets and cash flow to fund the acquisition? This clever approach is how Jonathan Jay buys businesses with no money down. Jonathan is a serial business buyer and the founder of Dealmakers.co.uk where he teaches people to buy businesses without risking their own c...
Using Business Acquisitions to Build the Life You Want with Ace Chapman [The Opportunity Ep.128]
May 09, 2023 12:31 - 48 minutes - 38.7 MBSuccess is not final. This is particularly true in business where failure is all too common. It’s an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successfully grew it to where he was receiving 7-figure purchase offers from interested buyers. Then the business collapsed as a result of the dot-co...
How Aged Domains Can Fast-Track Your Site’s Success with Alex Drew [The Opportunity Ep.127]
May 02, 2023 13:57 - 54 minutes - 43.3 MBBuilding a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a...
From Buyer to Boss: How to Succeed in Small Business Ownership with David C. Barnett [The Opportunity Ep.126]
April 25, 2023 12:23 - 58 minutes - 47 MBThere’s no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money. But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills and needs, which can be challenging. That’s where David C. Barnett comes in. David is a former business broker who now works with buyers and ...
Revisited - Niche Site Experiments: Lessons Learned from Building My Portfolio with Shawna Newman [The Opportunity EP. 53]
April 18, 2023 15:12 - 43 minutes - 34.8 MBStarting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO an...
Revisited - 7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [The Opportunity Ep.100]
April 11, 2023 13:40 - 51 minutes - 70.8 MBWe've got some exciting podcast guests in store as we kick off Q2 of 2023. But in the meantime, let's revisit the many nuggets of wisdom Greg shared in our 100th-episode special. The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite ...
Cracking the Content Code: How to Create Quality Content at Scale with Nick Jordan [The Opportunity Ep.125]
April 04, 2023 15:20 - 1 hour - 95.7 MBIt’s easy to get lost in the complexities and nuances of SEO. But what if, instead of spreading yourself thin by focusing on backlinks, page speed, and endless technicalities, you focused solely on content? To many, this may sound like a recipe for disaster. But Nick Jordan, the founder of Content Distribution, has proven that a content-first approach can achieve successful, repeatable results. According to Nick, “If you want more results, the number one thing you need to do is just publi...
Did AI Just Kill Affiliate Marketing? With Greg Elfrink [The Opportunity Ep.124]
March 28, 2023 13:11 - 45 minutes - 62.3 MBSince the release of OpenAI’s ChatGPT, AI has been the talk of the town among affiliate marketers. Some hail it as a hero that will usher in a new age of efficiency and money-making opportunities. Others see AI as their downfall and are ready to grab their torches and pitchforks to defend their livelihood. So, is AI the beginning of the end for affiliate marketing? That is the question that Greg seeks to answer in this week’s episode. Greg assesses the most common fears content site ...
Revisited - No-Code, No Problem: The Field Guide to No-Code Applications With Lola Ojabowale [The Opportunity Ep. 92]
March 21, 2023 16:26 - 46 minutes - 64.1 MBFor many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and mainta...
Revisited - How to Build a High-Performing Affiliate Business from Scratch with Doug Cunnington [The Opportunity EP. 52]
March 14, 2023 10:05 - 53 minutes - 43.2 MBIn today's tough economic climate, building a passive income has become more important than ever. With that in mind, we thought we'd revisit a popular previous episode that focuses on just that. Enjoy! Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale th...
Revisited - The Seeds of Success: Building a Multi-Million Dollar Gardening Website with Kevin Espiritu [The Opportunity Ep. 87]
March 07, 2023 14:38 - 55 minutes - 44.7 MBWhile Greg works his magic at yet another conference, sourcing new and exciting guests for the podcast, we'll revisit an episode with one of our favorite guests, Kevin Espiritu. Enjoy! How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mi...
Marketing in the Age of AI: How to Stay Competitive with Mike Kaput [The Opportunity Ep.123]
February 28, 2023 20:53 - 1 hour - 88.1 MBAI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years. Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI. In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business. He breaks down...
Increasing Your FBA Profit Margins by 10-30% Using Dynamic Pricing with Chad Rubin [Ep.122]
February 21, 2023 14:49 - 1 hour - 84.1 MBAmazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us t...
Ascending the Affiliate Ladder: From Marketer to Network Founder With Jason Akatiff [The Opportunity Ep.121]
February 14, 2023 15:02 - 59 minutes - 81.8 MBThe beauty of being an affiliate marketer is that you don’t have to deal with the hassle of product development, manufacturing, or customer support. You use your marketing and copywriting skills to promote other businesses and make a healthy profit while you’re at it. This is what drew Jason Akatiff to affiliate marketing, but he didn’t stop there. He went on to create ambitious partnerships with other businesses, pooling his ideas and capital with their resources to execute some pretty i...
Delegate to Dominate: A Brand Aggregator’s Guide to eCommerce Growth with Ronnie Teja [The Opportunity Ep.120]
February 07, 2023 15:20 - 50 minutes - 69.6 MBWhen it comes to eCommerce success, profitability is only one piece of the puzzle. The other, often overlooked piece, is having the time to enjoy the fruits of your labor and focus on the parts of the business that bring you the most joy and satisfaction. But how can one achieve this balance in the fast-paced world of eCommerce? For Ronnie Teja, the answer lies in the power of delegation. Ronnie is a brand aggregator and the founder of Branzio watches, a business he grew to over 7 f...
Accelerating SaaS Success: The Power of Sales Velocity & Trust with Artem Gassan [The Opportunity Ep.119]
January 31, 2023 11:41 - 1 hour - 99.4 MBEvery investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business. Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from...