The Download
39 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 1 ratingDigital is always changing. Get the latest on what’s happening with design, marketing, and technology with Britton Lorentzen.
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Episodes
Should a Company Have a Brand Guide
May 17, 2022 14:00 - 15 minutes - 11 MBBranding is an important step in defining who your company is and what your company represents in the community. Dive into the topic a little more with Britton on how you should develop a brand guide and when it's the best time to develop one.
What is Blockchain - Decentralization, efficiency, and the future of web
May 10, 2022 14:00 - 25 minutes - 17.4 MBThere's a ton of buzz about blockchain, web3, and the future of the internet. Some people think it's all about Bitcoin and Ethereum, others think about the metaverse, and generally it's a very large and murky topic. Dive into the subject with Britton to get a general lay of the land on what blockchain and Web3 might mean for you in the future.
Is Yelp Still Relevant in 2022?
May 04, 2022 14:00 - 13 minutes - 9.25 MBIs anyone still using Yelp as an advertising service in 2022? Britton takes a look at the data to see if it's a platform still worth investing into.
How do I start making the digital transformation in my business?
April 29, 2022 14:00 - 11 minutes - 7.61 MBYour company has seen all the headlines about the digital transformation, the pandemic has made you start thinking about upgrading your technology, and now you’re in this spot thinking “Where do I even start?!” Here's the first couple steps you should take before doing anything else.
Elon Just Bought Twitter - Going open source, blockchain, and what this means for Twitter
April 25, 2022 21:00 - 15 minutes - 10.4 MBThe internet has been buzzing about Elon officially securing the funding to buy Twitter and take it private. What does this mean for the company moving forward? Britton takes a look at the situation and discusses his thoughts about what the future of Twitter might look like.
Welcome to The Download - Digital Transformation, The Metaverse, and What You Can Expect
April 22, 2022 23:00 - 13 minutes - 8.95 MBWelcome to The Download: The new podcast about digital design, web development, digital marketing, and the technology needed to make your digital transformation happen. Learn more about what you can expect when you listen to The Download in future episodes.
Millennials are approaching the job search wrong. It's time to consider a new approach to landing the dream job.
May 05, 2018 04:00 - 7 minutes - 3.66 MBCollege graduation is here! It seems like it's been a long-time coming given the long nights finishing up papers, all the Red Bulls drank while studying for finals, and now it's all coming to a bittersweet end where you and your friends depart and find jobs or internships at companies you admire. There's one problem: hundreds and thousands of smart college grads are applying to the same jobs you are. I've been in that spot before... and would love to offer some insight into what I did to diff...
What's the Difference Between UI and UX Design
April 22, 2018 04:00 - 24 minutes - 11 MBUI and UX design is becoming widely popular in the design space. One of my colleagues asked me the other day what the difference was between the two genres of design. In this episode of Empac Weekly, I talk about my interpretation of UI/UX design and give examples of what each role does.
It's Time to Combine Out-Of-Home Advertising With Your Digital Experience... If You Haven't Started Already.
April 14, 2018 04:00 - 11 minutes - 5.19 MBI read through an infographic the other day that got me thinking about Out-of-Home advertising and how it's still a prominent component of the marketing mix. It gave me ideas for how companies and advertisers can combine out-of-home advertising and digital strategy to create an incredible experiences that are unique and engaging.
Singular Thinking is Dividing Us... It's Time to Rethink How We Design Social Media Interaction.
April 06, 2018 04:00 - 9 minutes - 4.59 MBIt's incredible how fast information disseminates across the internet. It seems like a daily occurrence where we are learning about the latest shooting, the next stupid craze or challenge that people are involved in, or how a company recently mishandled millions of profiles worth of user data. The way information is being shared and advertised are driving us towards silos of singular and reinforced thinking that is driving the nation apart. It's time to rethink how we design social media inte...
A Lesson in Leadership from a Stranger on the Pier
March 20, 2018 04:00 - 7 minutes - 3.43 MBIt was a beautiful day in the northwest today, so I decided to head up to Seattle and walk the waterfront. While I was out, I witnessed an act of leadership that I believe we all can learn from... and it all started with a random stranger on the pier.
When to Consider Redesigning Your Website
March 18, 2018 04:00 - 8 minutes - 4.06 MBThere are times when you feel like you may want to redesign your website. However, it's important to understand why someone would want to redesign their website and what someone should consider before starting the process. Here are three primary reasons why someone would want to redesign their website.
Graduation, Education, and Setting Personal Goals
March 04, 2018 05:00 - 21 minutes - 9.79 MBMy graduation is finally on the horizon and I'm excited to be done and move forward in my career. In this podcast, I talk about my educational path, how I got to where I am today, and what personal goals I'm setting for myself moving forward.
Where Did Britton Go
February 24, 2018 05:00 - 8 minutes - 3.88 MBI've been incredibly busy over the last couple months. It's been about seven months and I would love to update everyone on where I've been and what the plan is for Empac Weekly moving forward.
How Much Should a Website Cost
May 08, 2017 04:00 - 15 minutes - 7.17 MBSetting up a website is an essential component for getting your company on the web. The process usually involves going to Google and figuring out what companies offer web design for small businesses. However, once a customer finds a company to work with and starts talking about the price, they realize that the services cost a crazy amount of money. Learn how the costs break down for a website and why there's a big difference between working with a freelancer designer compared to a larger desi...
How Small Businesses Can Use Snapchat For Their Marketing
April 26, 2017 04:00 - 16 minutes - 7.66 MBSnapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you create your content strategy for Snapchat.
The Internet of Things and How It Will Affect Marketing
April 17, 2017 04:00 - 14 minutes - 6.91 MBThe internet of things is slowly taking over our lives and companies may be wondering how they can effectively market their business using internet connected smart devices. I take a look at the internet of things and see how it could potentially be used for marketing products.
What We Can Learn From Pepsi's Latest Advertising Misstep
April 14, 2017 04:00 - 11 minutes - 5.31 MBPepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.
Four Ways You Can Improve Your Website
April 05, 2017 04:00 - 11 minutes - 5.2 MBYour website is a window to the world. It’s your opportunity to make a great first impression and let people know what you and your company are all about. There are tons of companies that put up a website and don’t see the results they are expecting right away. Here are four ways you can improve your website and start achieving the results you’re looking for.
How to Set a Digital Marketing Budget
March 13, 2017 04:00 - 16 minutes - 7.48 MBDigital marketing can be intimidating for small businesses. Small business owners try out digital marketing through Google or social media and end up spending a ton of money without any positive results. There’s an effective way you can set a digital marketing budget without losing a ton of money. Here are some of my tips for how you can set a budget that is appropriate for your business and sales strategy.
How to use Yelp as an Effective Ad Platform
March 06, 2017 05:00 - 16 minutes - 7.56 MBMost people know Yelp as a platform for getting honest reviews about local restaurants in your neighborhood. It's usually the first source for learning about the local cuisine and what the locals are recommending you try out. I've tried different things to convert my customer leads into sales and decided that it would be helpful to write up a post that gave insight into how Yelp works as an advertising platform and how it can potentially be helpful for your business.
Three Things I Learned Working in Silicon Valley
February 27, 2017 05:00 - 15 minutes - 7.12 MBSilicon Valley is the hotbed for technological innovation. It is a designer’s dream to one day be able to work for a large tech company in the valley. Back in January of 2016, I was offered the opportunity to work with one of the largest brands in the world as a graphic and web designer for a five month period. There are a ton of things I learned about business working in Silicon Valley. Here are the top three things I learned while working in the valley.
Three Things We Can Learn About Marketing From Action Sports
February 20, 2017 05:00 - 16 minutes - 7.5 MBThere’s ton of insanity in action sports. For most of us, all we see are a bunch of men and women performing incredible tricks that we could never dream of attempting. It’s this kind of insanity that has provided companies powerful ways to build their brand and engage with their audience. Here are three ways we can learn more about marketing from folks in the action sports industry.
Top 5 Social Media Sites to Consider Using for your Company
February 13, 2017 05:00 - 20 minutes - 9.41 MBSocial Media can be quite a handful. There are a ton of platforms out there that have different folks using it in different ways. How can a company decide which platform to use given the amount of sites that are out there? Here are 5 of the most popular places to conduct your social media marketing.
Six Things to Consider When Designing a New Logo
February 06, 2017 05:00 - 16 minutes - 7.55 MBA logo is one of the most intimate components of your brand. It’s a representation of your identity, your pride, and your history. Make sure you get your logo done right the first time so you don’t have to redo it all the time. For all the businesses out there looking to get their company logo redone, here are some things to consider before moving forward with the project.
Five Things You'll Notice When You Fly a Drone
January 30, 2017 05:00 - 15 minutes - 7.03 MBDrones can be a lot of fun. They can be a great addition to your photography gear, a toy for the hobbyist, and a tremendous asset for your business. For everything drones can bring, there are a lot of things to consider before flying a drone for the first time. There are five things I learned about flying a drone that I wish I would have known before getting into it.
Happy 2017!
January 25, 2017 05:00 - 6 minutes - 2.86 MBHappy 2017 to all of you! Hopefully everyone had a great holidays and new years. We are ready to get back up and running and need your help. Let's get our community going for the year.
2016 Recap
December 26, 2016 05:00 - 15 minutes - 6.99 MB2016 has been an incredible year. We got back into design and marketing full time, and it couldn't have happened without the support of everyone. Let's take a look back at 2016 and what we can expect coming into 2017.
Pros and Cons of Cause Marketing
December 19, 2016 05:00 - 12 minutes - 5.7 MBCause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your company and brand.
Case Study - Mr Goodbar
December 14, 2016 05:00 - 10 minutes - 4.99 MBMr. Goodbar is one of the original candy bars created by Hershey's. In recent years, it's lacked proper advertising and marketing even though it's one of Hershey's original products. We take a look at Mr. Goodbar and give up a refreshed look and feel with a new marketing campaign.
Why You Need a Brand Brief
December 12, 2016 05:00 - 11 minutes - 5.44 MBBrand briefs are the most valuable document to have when working with your brand. It's a set of rules to follow when stakeholders, internal teams, and external agencies work with your company and brand. If you don't have a brief currently, this podcast will cover why you should have one and create one.
The Deal With User Generated Content
December 09, 2016 05:00 - 12 minutes - 5.7 MBUser Generated Content is a great way to gather content for your brand... when used effectively and ethically. There are a lot of pros and cons for enticing your customers to generate their own content for your brand. We dive into the definition of user generated content and look at examples, campaigns, and the pros and cons of using user generated content for your brand.
Typography 101
December 07, 2016 05:00 - 14 minutes - 6.88 MBTypography is one of the most important elements of design. It has the power to influence your audience to either read what you have to say or completely tune you out. Your overall composition will end up being terrible when your type isn't properly set. Here's a crash course about typography for those times you want to properly set type and may not know the proper terms or practices to use.
The Importance of Logo Design
November 30, 2016 05:00 - 11 minutes - 5.18 MBA Logo is the most intimate part of your brand. It's a representation of who you are, what you represent, and how people will perceive you and your product. It's important to get it right the first time. Join us to learn a little about logo design, why it's important, and what to do when you are creating your logo.
Aerial and Drone Photography
November 28, 2016 05:00 - 9 minutes - 4.38 MBDrones can be an excellent way to capture unique photos and video for your business. However, not many people are aware of the legalities surrounding the use of drones. Dive in with us a little bit to learn about some of the uses and legalities of flying a drone for your business.
Implications of Black Friday
November 23, 2016 05:00 - 10 minutes - 4.71 MBBlack Friday is the all american holiday that allows us as consumers to buy things at really cheap prices. However, participating in Black Friday can severely damage your brand equity and force consumers to view your product as a commodity. Hear us out on why we feel like Black Friday is terrible for your brand equity.
TEDx Seattle Recap
November 21, 2016 05:00 - 21 minutes - 9.64 MBI had the opportunity to join TEDx in Seattle this past weekend and it was absolutely amazing. Here is a brief recap of my perspective from TEDx including what I learned about the power of cell technology with Nathan Kundtz, the power of storytelling with Eliaichi Kimaro, the power of design by Scott Wyatt, the power of empathy and compassion with Tim Dawes, and much more.
Pros and Cons of the Facebook Algorithm
November 18, 2016 05:00 - 11 minutes - 5.39 MBFacebook has been in the news quite a bit recently with people talking about how it could have had an effect on the election and our society. Let's explore the Facebook algorithm a little bit and see why a service like Facebook can have implications on marketing and society.
A Little Bit About Myself
November 16, 2016 05:00 - 18 minutes - 8.56 MBAn introduction to me, my experiences, education, and what to expect from the podcast in general.