This week, our #49thTake features Juan Martinez of Joya de Nicaragua as we join in and commemorate the company's 50th Anniversary. #ELOsoFumarTakes dives into the half-century of rich, vibrant history of Joya de Nicaragua. It has not been easy, but after everything, they're still standing and producing some of the finest cigars in the market today. Along with his father, Dr. Alejandro Martinez Cuenca, Juan has immersed himself into a company his family did not start but have certainly made not only their own but something their homeland is proud.of. The oldest cigar factory in Nicaragua is in family hands, so let's meet a member of that family. Enjoy!