Style vs. sustainability

Elixirr Talks

English - February 13, 2020 14:12 - 46.6 MB
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Having long prioritised sustainability in operations, Stella McCartney’s strategic vision is admirable. We invited Claire Bergkamp, Worldwide Innovation and Sustainability Director, to discuss Stella McCartney’s past, current and future plans to tackle the problem. Within the company, there is an ethos manifesto around ‘how do we just cause the least harm, whilst still being a […]

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https://www.elixirr.com/wp-content/uploads/2020/02/Draft-2-Episode-1-Stella-McCartney-Podcast.mp3

Within the company, there is an ethos manifesto around ‘how do we just cause the least harm, whilst still being a design-led fashion business?’

In the first of a two-part series, we discuss the state of the fashion industry in the face of an environmental emergency. Demystifying some sustainability buzzwords, upcoming technologies and strategy initiatives, we explore what measures are being taken to transform the industry, and what the future of sustainability in fashion looks like…

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