Since launching in 2008, Farfetch, the luxury fashion marketplace, has taken retail by storm. Once a small start-up in a seemingly saturated industry, the business has continuously developed their vision, brand and approach. This has earned Farfetch their current status as a NYSE listed global luxury fashion platform. Farfetch’s success can be attributed to a […]
The post Fireside chat with Farfetch: building a platform business appeared first on Elixirr.
Since launching in 2008, Farfetch, the luxury fashion marketplace, has taken retail by storm. Once a small start-up in a seemingly saturated industry, the business has continuously developed their vision, brand and approach. This has earned Farfetch their current status as a NYSE listed global luxury fashion platform.
Farfetch’s success can be attributed to a number of factors. This includes the creation of their platform business, where the firm white-labels their platform, complete with architecture and functionality, for other merchants to use to run their e-commerce.
In our latest fireside chat, Karina van den Oever, Partner at Elixirr, speaks to Kelly Kowal, Chief Platform Officer at Farfetch, about the journey to building a platform business, including the advantages, challenges and opportunities.
Elixirr · Fireside chat with Farfetch: building a platform business
The post Fireside chat with Farfetch: building a platform business appeared first on Elixirr.