Elevate Your Brand artwork

Elevate Your Brand with Eleanor Doty of Burger King

Elevate Your Brand

English - February 03, 2022 17:00 - 32 minutes - 22.6 MB - ★★★★★ - 30 ratings
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Eleanor Doty is an experienced Chief Marketing Officer with a demonstrated history of success in diverse restaurant brands and geographies such as Burger King, Chilis and KFC. In her role at Burger King, Eleanor drove a culture shift toward a guest-first, insight led mentality. In just year one, Eleanor spearheaded the creation of lasting Everyday Value Platforms, built and launched Loyalty and CRM, created the first hand-breaded chicken sandwich in a mainstream burger QSR and elevated the brand identity and imagery via a total overhaul of brand VI.