E185 Nir Eyal - Optimize Your Performance and Life: How to Become Indistractable, Choose Your Attention and Choose Your Life

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Tyler and Nir’s discussion focused on the psychology of distraction, time management and how to get done what you set out to do. What you’ll learn:

The origin of the word “distraction" and the difference between traction and distraction
The two triggers that prompt us to get distracted
Why habits are overhyped
Why to-do lists are bad for productivity, and Nir’s alternative metric for success  
Nir’s four steps to becoming indistractible
The problem with digital detoxes, and why you should embrace technology rather than blame it for distracting you
Schedule syncing

Declare yourself to be indistractable! This is an Important, empowering discussion for real estate investors.

Connect with Nir:

Website: nirandfar.com (Free 80-page workbook)
LinkedIn: https://www.linkedin.com/in/nireyal/
Instagram: instagram.com/neyal99
Twitter: twitter.com/nireyal

The following books were mentioned in the show:

Indistractable by Nir Eyal
Hooked by Nir Eyal
Factfulness by a Hans Rosling 
Moby Dick by Herman Melville 
Moby Dick by Herman Melville (Screen Play)

Looking to further elevate your performance? Download our free guide, Raising the Bar - 5 Steps to Elevate Your Habits, by joining Elevate’s Insider Network! You will also be informed of real estate investing news, tips from Tyler, books Tyler’s reading and more. Join today: https://elevatepod.com/insider

This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com

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