Elevate Medical Affairs Podcast Channel
196 episodes - English - Latest episode: about 2 months ago -Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.
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Episodes
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
March 05, 2024 12:00 - 29 minutes - 20.1 MBIn our last podcast episode of this series, we talked with Matt Lewis. We discussed generative AI, what it is and how it may change and evolve the medical communications environment. Today, we dive into a really important area that can significantly influence your GenAI results - Prompt Engineering and other areas.
Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs
February 20, 2024 12:00 - 20 minutes - 14.2 MBIn this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination. Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights. Discuss what the gold standard for insights could look like and highlig...
Leveraging AI for Medical Affairs
November 14, 2023 12:00 - 22 minutes - 15.6 MBIn Medical Affairs, our eyes are open to the vast possibilities of Artificial Intelligence — not only to make our current work more efficient, but to expand our capabilities in areas we never considered possible. Here, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future. Join us for a wild ride through the possibilities of AI.
Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
November 02, 2023 15:00 - 15 minutes - 10.9 MBMAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations. Liz and Sharon are also speaking about this topic at the MAPA/MAPS Medical Affairs Summit in Sydney, AU, Nov 8-10, 2023.
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
October 31, 2023 11:00 - 25 minutes - 17.7 MBThis podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics. Industry experts from Pfizer and Veeva discuss how longitudinal patient-level data can pave the way for a more patient-centric way of informing and shaping Medical Affairs strategy and operations.
AI As a Catalyst for Cross-Functional Collaboration
October 26, 2023 17:00 - 15 minutes - 10.4 MBMAPS speaks with Amit Lalwani, omnichannel lead and executive committee member of Medical Affairs Professionals of Australasia and member of the core planning team for the MAPA/MAPS Medical Affairs Summit in Sydney, Australia, November 8-10.
Digital First Scientific Communications: Generative AI: Changing the future of MedComms
September 26, 2023 19:00 - 39 minutes - 27.3 MBWhen we look at AI, and in particular natural language processing, we think about how we can use these new tools in the medical information space. How do we see the new generative AI models changing what medical information has been doing, especially in the context of chatbots and information dissemination? In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical, a well-regarded expert in data analytics and augmented intelligence.
Optimize your Field Medical Team for the Omnichannel World
September 05, 2023 12:00 - 25 minutes - 17.3 MBAt MAPS Global 2023, “omnichannel in Medical Affairs” was a hot topic across numerous sessions. As part of the Field Medical track, Rosie Humphreys, Senior Director at OPEN Health, Donnie Wooten Jr., Global Head of Strategic Medical Content & Omnichannel at Organon and Kelly Lo, Field Medical Excellence, Global and Japan and Asia Pacific at Amgen conducted an interactive workshop, entitled “Optimize your Field Medical Team for the Omnichannel World”. Over 180 attendees, across two sessions, ...
Medically Trained AI for Insights Generation and Communication
August 29, 2023 11:00 - 21 minutes - 15.1 MBGenerative AI technologies are allowing Medical Affairs teams to find insights in more and more diverse data in less time and with more robust results. Here MAPS speaks with experts from Virtual Science AI including CEO, Tom Hughes, Chief Customer Officer, Geraldine Reilly, and Chief Technology Officer, Hans Chen about how this word, "Generative," has elevated the promise of AI — and how innovative Medical Affairs teams are leveraging these technologies to provide value for their organizatio...
Grow Engagement with HCPs: Findings from the Wiley HCP Survey
August 22, 2023 11:00 - 22 minutes - 15.3 MBThis podcast shares results from the latest Wiley HCP survey, which studies the content habits and preferences of over 900+ HCPs, as well as what they mean for improving engagement with healthcare audiences. Listeners will learn practical tips from the experts on the tactics that are driving impact with today's clinicians.
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs
August 15, 2023 11:00 - 27 minutes - 19 MBPartially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle. In this podcast, the FINAL part of this 3-part series, our experts in the Digital FAWG tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"
Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs
August 08, 2023 11:00 - 27 minutes - 18.8 MBPartially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle. In this podcast, part 2 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?"
Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate
August 01, 2023 11:00 - 19 minutes - 13.4 MBPartially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle. In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel,” with the hopes of helping listeners improve their understanding of omnichannel, the many definitions of omnichannel, and why it is difficult to implement in Medical Affairs.
Communicating the Value of Field Medical to External Stakeholders
July 18, 2023 11:00 - 16 minutes - 11.6 MBWelcome to Part 2 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Medical". In this second episode, experts from the FAWG will discuss Field Medical with the following goals in mind: The participant will be able to learn tips on how to explain the Field Medical value proposition to external stakeholders Learn how to adapt the proposition when you have just a short time in which to explain it Learn how to adapt the pro...
Communicating the Value of Field Medical to Internal Stakeholders
July 11, 2023 11:00 - 18 minutes - 12.4 MBWelcome to Part 1 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Medical". In this first episode, experts from the FAWG will discuss Field Medical with the following goals in mind: To help the listener communicate the value of Field Medical to internal stakeholders Explain how to integrate the qualitative and quantitative measures when communicating Field Medical value to internal stakeholders Discuss how to build re...
Sharing slides vs. Communicating the Value of Field Medical to Internal Stakeholders
July 11, 2023 11:00 - 18 minutes - 12.4 MBWelcome to Part 1 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Medical". In this first episode, experts from the FAWG will discuss Field Medical with the following goals in mind: To help the listener communicate the value of Field Medical to internal stakeholders Explain how to integrate the qualitative and quantitative measures when communicating Field Medical value to internal stakeholders Discuss how to build re...
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
July 05, 2023 11:00 - 20 minutes - 13.8 MBIn a post-COVID world, HCPs want to access industry information through self-service content that is available anytime, anywhere — before they engage with representatives from the company. Most companies are aware of this trend. However, most industry organizations are not equipped with the modular content and online platforms needed to deliver this Netflix-like engagement. Here MAPS speaks with Bozidar Jovicevic, MD, MBA, former pharma executive, CEO and cofounder of Evermed, about best pra...
Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?
June 27, 2023 11:00 - 23 minutes - 16.2 MBOne of the great challenges in Medical Affairs is understanding our opinion and communication networks. Over the last few years, the diversity of stakeholders involved in communicating, advocating, treating and responding to our work has become more complex and dynamic. At the same time, communication routes have proliferated and opened, taking us away from our traditional channels. This wealth of data can be overwhelming. In this podcast, Carlos Areia and Mike Taylor - two data specialist...
Digital First Medical Information: Innovative Content in MI
June 06, 2023 11:00 - 15 minutes - 10.7 MBToday’s podcast objectives are for listeners to better understand: What innovative content is in the context of Medical Information Expectations of HCPs in accessing innovative content And key learnings in the transition toward the use of more innovative content.
Driving Clinical Impact Through Effective E-Learning: Practical Tips
May 30, 2023 11:00 - 24 minutes - 17 MBDuring Covid, many companies developed capabilities to provide eLearning resources, both for internal training and for external education. In this episode, MAPS speaks with Sucharita Kundu, Senior Content Strategist at Wiley and Professor Michael Kirby, currently the Editor of Trends in Urology & Men’s Health about best practices for eLearning development and publication. We've transitioned from eLearning provided from a company-centric perspective to courses designed based on deep understan...
Five Ways Medical Affairs Can Impact Clinical Change & Outcomes
April 12, 2023 11:00 - 15 minutes - 10.7 MBThe goal of all Medical Affairs activities is to improve patient outcomes. That said, until recently, we have measured our progress toward this goal by fairly distant proxy — for example, tracking the number of MSL/HCP interactions as a proxy for providing education that we hope will result in changes in clinical practice. In this episode of the MAPS podcast series, "Elevate", Ariel Katz, co-Founder and CEO of H1, provides a more linear and streamlined vision for how Medical Affairs can impa...
The Evolving Role of RWE to Support your Medical Strategy
March 13, 2023 11:00 - 31 minutes - 21.4 MBThe role of real-world evidence (RWE) in Medical Affairs has greatly evolved in the last few years. The clinical evidence regarding the potential benefits or risks of a therapy generated from data relating to patient health or the delivery of health care can add value at every stage of a product’s lifecycle. RWE can not only help support a product’s safe and appropriate use in a post-approval setting, but the data can also inform innovation, trial design, personalized medicine, regulatory fi...
Data-Empowered Conference Prep and Planning for MA
March 07, 2023 12:00 - 24 minutes - 17 MBConference prep requires more than placing publications, securing booth space and scheduling as many KOL meetings as possible. Here we speak with Chris Medieros, Director of Strategic Insights, H1, about how to maximize your organization's presence and impact at congresses, including how to plan strategically across the workflow of KOL interactions.
Medical Affairs in Rare Disease and Gene Therapy - Why a different approach?
March 02, 2023 12:00 - 32 minutes - 22.5 MBIn today's episode of the MAPS "Elevate" podcast, we'll be looking at considerations for Medical Affairs in Rare Disease and Gene Therapy and reviewing the following questions: How do you the see the role of Medical Affairs evolving in the era of advance therapeutics like gene therapy, often investigated for rare disorders? Are there specialized skillsets MA professionals need to be successful in this area? What are three major differences in approach to Med Affairs planning in rare disea...
Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!
February 28, 2023 12:00 - 20 minutes - 14.4 MBThis series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare fr...
Share of Voice: Understanding How Your Research is Reaching a Real-World Audience
February 21, 2023 12:00 - 20 minutes - 14.4 MBIn this episode of the Elevate podcast series, MAPS speaks with experts from Altmetric about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice. This episode is sponsored by Altmetric.
The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective
January 31, 2023 12:00 - 19 minutes - 13.2 MBHow and why medical publishing is changing and where is it going in the future. The benefits of digital-first development of manuscripts. How enhanced content can improve publication access and resonance.
Innovation Olympics: Applications That Save Time for Physicians and Researchers
January 24, 2023 12:00 - 26 minutes - 18.1 MBMAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical trials and provide real-time input to provide context for clinical decisions.
The Role of Medical Information in Generating Medical Insights
January 18, 2023 12:00 - 23 minutes - 16.3 MBWhen we think about Medical Insights, the first function that comes to mind is Field Medical and capturing/analyzing MSL/HCP interactions in ways that lead to strategic actions. But there are other sources of insights, including the Medical Information function. Many organizations are already capturing and quantifying MedInfo requests to learn more about the types of questions HCPs are asking. Now tools exist to look deeper into this data, allowing MedInfo teams to truly contribute to the ge...
Innovative Technologies for Smarter Pharma-Healthcare Interactions
January 09, 2023 12:00 - 25 minutes - 17.5 MBOn today's episode, we're Speaking with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition who dared to come together to share ideas across MA functions. This podcast is sponsored by Amedea Pharma.
Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education
January 02, 2023 16:00 - 19 minutes - 13.3 MBThis series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare fr...
5 Practical Tips to Deliver Medical Education Programs Successfully
December 13, 2022 12:00 - 23 minutes - 15.9 MBHow do you deliver impactful medical education? Hear from industry experts how to design medical education programs successfully for today’s healthcare professionals, in our latest podcast episode, sponsored by Wiley.
Using AI to Accelerate Diagnosis and Treatment
December 05, 2022 12:00 - 22 minutes - 15.3 MBIn today's episode, we're talking with Joseph Zabinski, PhD, Senior Director, AI & Personalized Medicine at OM1 about Artificial Intelligence — specifically about how AI can accelerate diagnosis and treatment. This episode is sponsored by OM1.
Choosing Journals and Understanding Publication Impact in the Digital Age
November 21, 2022 12:00 - 20 minutes - 14.3 MBToday we're talking about publications impact with Mike Taylor, Head of Data Insights and GRONYA Farrell, Manager Corporate Life Science, Central Europe, both at Digital Science. We'll discuss the questions: Where are we now? Are we looking beyond impact factor? And how to do we make sense of the data and translate "numbers" into "actionable insights". This episode is sponsored by Digital Science, choosing journals and understanding publication impact in the digital age.
Using Real-World Data to Understand Patient Journeys in Dermatology
November 17, 2022 12:00 - 15 minutes - 10.4 MBPost-approval safety studies have traditionally been cumbersome and expensive, and safety study sites are likely to mirror those used in clinical trials, leading organizations to potentially miss safety signals in populations beyond those that typically participate at trial sites. Here we speak with Stefan C. Weiss, MD, Managing Director, Dermatology at OM1 about a transformation in the way we conduct safety studies — relying on EMR patient data overlain with technology to create a more accu...
Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire
November 08, 2022 12:00 - 18 minutes - 12.7 MBAs technology changes the ways we engage with external stakeholders, the skills we need to manage these interactions are changing, as well. Here we speak with Jen Millard, Vice President of Field Medical at IQVIA, about emerging competencies for external engagement. This episode is sponsored by IQVIA.
Placing the Patient at the Heart of Medical Affairs
October 31, 2022 14:00 - 12 minutes - 8.79 MBPatient communities continue to mobilize and play an increasingly important role by influencing many elements of the drug development journey and subsequent patient access and support activities. This input ranges from natural history studies, recruitment in clinical trials, understanding burden, contributing to Health Technology Assessments and co-creating educational resources that enable shared decision making and adherence support. Given Medical Affairs stakeholders have similar reach ac...
Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2: Open Access Part 1-Making Scientific Information More Accessible
October 24, 2022 11:00 - 15 minutes - 10.6 MBThis podcast series focuses on how digital is transforming scientific communications. In this, our second episode this season, we'll be discussing open access in medical publishing from the biopharma perspective.
Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast
October 20, 2022 11:00 - 9 minutes - 6.49 MBIn this Opening Doors episode of the Medical Affairs Professional Society podcast series, Elevate, we speak with Áine Prendergast, Medical Science Liaison in Oncology with Ipsen. Hear about Áine's path into the profession and learn important advice that can help you find a first MSL position.
Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback
October 17, 2022 11:00 - 18 minutes - 13 MBIn this second podcast in this series, we will discuss delivering constructive feedback.
Using Real-World Data to Understand Treatment Resistant Depression in Mental Health
October 12, 2022 11:00 - 21 minutes - 14.9 MBOn today's episode of the MAPS "Elevate" podcast, we're discussing the use of Real-World Evidence to understand and possibly intercede in treatment-resistant depression and why is it especially difficult to develop treatments against resistant depression using the traditional structure of R&D-led clinical trials.
Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 1: Compliance in Medical Communications: Struggles and Successes
October 10, 2022 11:00 - 17 minutes - 12.3 MBThis podcast series focuses on how digital is transforming scientific communications. Season 2 Episode 1 will focus on the struggles and successes of compliance in Medical Communications. Season 2 Episode 2 will focus on the journal publishing industry, discussing how medical journal publishing is transforming and what changes we might see in the future. Season 2 Episodes 3 and 4 will focus on open access and how we can make scientific information more accessible and open access more tran...
Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position
October 03, 2022 11:00 - 11 minutes - 7.91 MBOpening Doors episodes of the MAPS Elevate Podcast Series give Medical Affairs professionals the opportunity to tell the story of how they found their way into the profession and to offer advice to others seeking Medical Affairs positions. Here MAPS co-founder, Kirk Shepard, speaks with Niha Yerneni, Medical Scientific Affairs Manager at Ironwood Pharmaceuticals about joining Medical Affairs and, among other ideas, whether a person with recent postgraduate degree (MD, PhD, PharmD) can be suc...
A Strategic Partnership – Medical Strategy and Medical Communications Part 2
September 26, 2022 11:00 - 25 minutes - 17.3 MBWith the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and be...
What Amazon can Teach Medical Affairs About Insights Mining
September 23, 2022 11:00 - 28 minutes - 19.6 MBThe pharmaceutical and MedTech industries, and specifically Medical Affairs knows how far we are behind big tech in our ability to mine data for meaning. Here MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up — from predictive analytics in the .com experience to graph databases and other ways to structure data from the cloud.
A Strategic Partnership – Medical Strategy and Medical Communications Part 1
September 19, 2022 11:00 - 22 minutes - 15.7 MBWith the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and be...
Best Practices for Journal Publication of Industry Sponsored Content
September 13, 2022 11:00 - 23 minutes - 16 MBIn this episode of the Elevate podcast series, we speak with experts Felix David and Richard Donnelly about the tips and tricks to navigate through peer-review and get sponsored content published.
Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID
September 12, 2022 11:00 - 23 minutes - 16 MBCongresses have traditionally been an important opportunity for Medical Affairs to present data while connecting with scientific leaders. But when the world went virtual during the pandemic, there were certainly some things we lost. So, what are the opportunities we gained?
How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs
September 07, 2022 11:00 - 15 minutes - 10.8 MBMeasuring what really matters is often not straightforward, sometimes expensive, and always takes committed upfront thinking and planning. In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.
How to Prioritize, Track, and Measure your Medical Communications Plan Episode 2: MedEd
August 29, 2022 11:00 - 14 minutes - 9.67 MBWhat do you need to consider when thinking about measurement, and what might this look like in practice? In this second podcast of a 3-part series, we will discuss considerations for measurable engagements in Medical Affairs.