Using Data to Break Stereotypes Around Aging

In his years marketing major brands like Gillette, Pepsi, and Dannon, Jeff Weiss never encountered any push to pitch products to consumers over the age of 55. Then, once he turned 55 himself, he realized that he didn’t feel like a different person just because he crossed an age milestone – he was still himself, with all the same evolving sets of desires, goals, and needs as people younger than 55.

At Age of Majority, the marketing and research firm where he serves as CEO, Weiss seeks to break down the stereotypes that people – and, by extension, companies – hold about older people. Through regular surveys of “active agers” over 55, Weiss reveals that much of what younger people assume about their elders is wrong. 

Tune into this week’s episode to hear Weiss debunk some preconceived notions about older consumers, and learn how data can help organizations create products and services that real people of all ages actually want to use.

Register for the CFI conference, bringing together the Green House and Pioneer Network communities in Pittsburgh July 23-26: https://thegreenhouseproject.org/2023-conference/

Learn more about Age of Majority: https://www.ageofmajority.com/

If you’re 55 and older, consider joining Revolution55, Age of Majority’s market-research community that solicits opinions from older people on a variety of subjects: https://www.ageofmajority.com/revolution55/