Tom Matzzie - CAC: Centering Around Customers [Electrified Ep. 7]
Electrified — Insights from the Energy Transition
English - October 20, 2020 21:00 - 54 minutes - 37.4 MBEntrepreneurship Business Investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest today is Tom Matzzie, founder and CEO of Cleanchoice Energy, the largest 100% renewable retail energy provider in the US. Prior to launching Cleanchoice, Tom was a senior Democratic strategist focusing on technology and media.
This conversation with Tom focuses heavily on customer acquisition, retention, and engagement - 3 traditionally difficult aspects of consumer energy. If you are a startup focused on B2C energy, you can't miss this episode.
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Show Notes
01:45 - Tom's background in politics and how he found his way into energy
05:15 - Customer acquisition as the only thing that matters in consumer energy
09:30 - Why retail energy missed consumer data as a competitive advantage
14:00 - Branding as a means of attracting talent to a boring industry
15:30 - Building customer trust without owning the relationship
20:30 - Finding the right legos for your brand
22:15 - The difference in finding customers vs. finding transactions
28:00 - Does digital marketing work in retail energy?
30:45 - The evolution of the utilities' incumbency advantage
37:20 - Educating consumers in a complex market
39:20 - The future of retail energy
42:00 - Unlocking smart meter data to create a flexible grid
46:10 - The advancement of clean energy through deregulation
51:30 - What will Tom do next?