Things Aren't Always What They Seem to Be

These days, any popular apparatus or device is a good candidate to become a content and services channel. We’ve seen it with computers, smartphones, and cars. Not surprisingly, we’re seeing the same trend evolve with high ed institutions, as their local infrastructure is being transformed into a powerful channel to reach new audiences across the globe.

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Perceptual illusions occur everywhere, including nature, art, and education. As humans, we are susceptible to them because we generally insist on mapping what we perceive to what we are most familiar with, what we are experiencing right now.

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Government-subsidized, free-tuition plans are popular with both politicians and higher ed institutions. After all, who doesn’t like a free lunch? The problem is that these programs remove incentives for institutions to compete, innovate, and work toward truly affordable and sustainable solutions.