Debutify Podcast
307 episodes - English - Latest episode: 2 months ago - ★★★★★ - 4 ratingsYour weekly dose of inspiration and tips for your eCommerce brand's success. Listen in as Alex interviews leading eCommerce and digital marketing experts to learn their best tips, insights, and strategies.
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Episodes
Globalized Sourcing Solutions with Jim Kennemer
February 22, 2024 01:00 - 32 minutes - 36.9 MBJim Kennemer is the Founder and Managing Director of Cosmo Sourcing, a full-service, general sourcing company with branches in China, Vietnam, and the US. Jim founded Cosmo Sourcing in Shanghai in 2012 and initially focused on sourcing outdoor gear under Hartford Outdoor Sports Supply. However, in 2014, he recognized the opportunity of Vietnam as a sourcing destination and moved to Ho Chi Minh City. At that time, he shifted to a general sourcing company and renamed it Cosmo Sourcing. Since t...
Business Management with Volodymyr Katanskyi
February 20, 2024 01:00 - 37 minutes - 42.3 MBVolodymyr Katanskyi is the Founder and CEO of Worklair, a one-stop solution for remote business management which includes project and quotes management, time tracking, invoicing, budget management, chat, and plenty more. Volodymyr is considered an expert in telecommunication, productivity, and fin-tech software solutions, including Big Data and Blockchain technologies. His current portfolio counts more than 100 startups, Fortune 500 companies, and patent-pending applications. On this epis...
Gamifying Email Creation with Dmitry Kudrenko
February 15, 2024 01:00 - 36 minutes - 50.5 MBDmitry Kudrenko is the Founder and CEO of Stripo, an email editor platform that offers an intuitive email template builder featuring drag-and-drop and HTML editing tools. Stripo also has embedded tools for interactive content, modular email architecture, and plenty of other features so you can build emails lightning-fast. On this episode, Dmitry and I discuss gamification strategies, the impact they have on the e-commerce industry, how brands can better engage with their customers through c...
Embracing Speed Bumps with Samantha Kozuch
February 13, 2024 01:00 - 30 minutes - 42.3 MBSamantha Kozuch is the Founder of the million dollar e-commerce business, The Maniscripting Journal, a manifestation, self-care, and goal-setting journal targeted for female entrepreneurs. Samantha has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex-influencer and social media business coach now running an e-commerce business while teaching others how to step into power and c...
A Scholastic Approach to Entrepreneurship with Dr. Brandon Chicotsky
February 08, 2024 01:00 - 32 minutes - 37.1 MBDr. Brandon Chicotsky is the Assistant Professor of Professional Practice in Marketing at TCU's Neely School of Business. Prior to joining the faculty at TCU Neeley, Dr. Chicotsky served on the business faculty at Johns Hopkins University and subsequently as a Clinical Assistant Professor of Integrated Marketing at New York University. Dr. Chicotsky’s career began in United States Congressional lobbying for military aid appropriations for allies abroad at a “top 3” firm, which provided pro...
The Ultimate Copywriting Course with Neville Medhora
February 06, 2024 01:00 - 53 minutes - 60.7 MBNeville Medhora is the Owner and Operator of Copywriting Course, a blog that helps existing businesses improve their copy and their conversion rates. Neville figured out in the pre-Google days that you can get a bunch of very-targeted people to come to your website, consume your material, and even spend their money. He then applied this to every businesses he was a part of, including a rave company, the first financial blog online, Copywriting Course, AppSumo, and TheHustle. Neville is f...
3PL Solutions with Joe Spisak
January 30, 2024 01:00 - 28 minutes - 32.3 MBJoe Spisak is the Founder and CEO of Fulfill.com, a digital marketplace connecting companies with 3PLs. Joe is also the Creator of OK Boomer, a family trivia game, and the Founder and ex-CEO of ShipDaddy, a fulfillment solution for eCommerce businesses. Prior to his entrepreneurial ventures, Joe worked at AT&T as a Senior Network Engineer and later as a Network Integration Engagement Manager, where he managed complex solutions for customer requirements. Joe also participated in a business ...
Increasing SEO Ranking Through UX and Design with Dmitrii Kustov
December 12, 2023 01:00 - 37 minutes - 42.8 MBDmitrii Kustov is an entrepreneur and the Founder of Regex SEO, developing marketing campaigns for well-known companies like John Deere and Dignity Memorial. He graduated with dual degrees in Applied Mathematics, and Linguistics & Translatology from Russia. Currently, as Internet Marketing Director for Regex SEO, he is helping businesses and entrepreneurs grow their presence online. Due to his experience and background, he has been able to share hands-on knowledge about Internet marketing (S...
Measurement Marketing Academy with Chris Mercer
December 07, 2023 01:00 - 48 minutes - 55.4 MBChris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working, what’s not, and what’s coming next. Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. In ...
Customizing Your Shopify Theme with Trudy MacNabb
December 05, 2023 01:00 - 30 minutes - 34.8 MBTrudy MacNabb is the Co-Founder of Design Packs, a quick and easy way to customize your Shopify store and add new modules directly to your current theme. Design Packs is built by a nimble women-led team who have been working in the Shopify space since 2014. They have a strong desire to create awesome products for merchants that are both easy to use and add a ton of value to stores. Trudy is also the Co-Founder of Up at Five, a digital studio focused on data-driven web applications. She has...
Increasing Visibility Through SEO Analysis with Julia Nesterets
November 30, 2023 01:00 - 38 minutes - 44.4 MBJulia Nesterets is the CEO and Co-Founder of JetOctopus, a SaaS-based crawler and log file analyzer. Julia has a deep understanding of the unique challenges that large eCommerce companies face with SEO. She's proven her insights and strategies to be invaluable in enhancing her client's online presence and search engine rankings. On this episode, Julia and I discuss crawling and log line analysis, the gamification of SEO analysis, branding a SaaS company, and much more.
Launching and Ranking Products with Alina Vlaic
November 28, 2023 01:00 - 27 minutes - 31.8 MBAlina Vlaic is the Founder of AZ Rank, an agency that helps sellers on eCommerce platforms, including Amazon, Etsy, Walmart, eBay, and Shopify, successfully launch their products and crush their sales by top-ranking their products. They have launched and scaled revenues for 4000+ products on Amazon (USA, Europe, and Canada) and 500+ products on Walmart, Etsy, and eBay with a 98.7% success rate. She started AZ Rank to help Amazon sellers at every stage of their business with customized rankin...
Grassroots Scaling with Bryan Clayton
November 23, 2023 01:00 - 30 minutes - 34.7 MBBryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast...
Niche Brand Acquisitions with Ayo Disu
November 21, 2023 01:00 - 30 minutes - 34.4 MBAyo Disu is the Co-Founder of Octillion Capital Partners, a value-driven digital native consumer brand platform acquiring, operating, and growing an ecosystem of inclusive and sustainable brands in the health, beauty and food and beverage industries. In his capacity as co-founder of Octillion, Ayo serves through a determined concentration on a clear acquisition process, inclusive governance, improving processes, and steering the growth of all areas of the business. He is considered a servant...
Influencer Marketing with Yash Chavan
November 16, 2023 01:00 - 35 minutes - 40.1 MBYash Chavan is the Founder of SARAL, the simplest and fastest way for brands to get started with influencer marketing. With SARAL, brands can find, manage, and monetize their "direct-to-creator" influencer relationships. In the last two years, Yash has been able to reduce acquisition costs by 500% and SARAL has retained higher quality customers who kept buying again. They have scaled influencer programs to over 300 influencers and generated hundreds of thousands of dollars in net new revenue...
Connecting Sales Channels with David Perry
November 14, 2023 01:00 - 37 minutes - 42.8 MBDavid Perry is the CEO and Co-Founder of Carro, the largest collaborative commerce platform and cross-store sales channel connecting Shopify to all of eCommerce. He was one of the first video game developers in Northern Ireland, and ended up programming the game Earthworm Jim which became a television show, toy line, and all around cult hit. David was also on the advisory board of the Game Developer's Conference for 10 years and knows the video game industry inside out. On this episode, Dav...
Launching a Successful Crowdfunding Campaign with Will Ford
November 09, 2023 01:00 - 44 minutes - 50.7 MBWill Ford is the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to launch successful Kickstarter and Indiegogo campaigns without all the headaches. Since July 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and a Certified Expert on Indiegogo and has helped thousands of entrepreneurs worldwide make their...
Amazon PPC Campaigns with Dr. Travis Zigler
November 07, 2023 01:00 - 43 minutes - 49.8 MBDr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is o...
Increasing Product Discovery with Lamees Butt
November 02, 2023 01:00 - 31 minutes - 35.6 MBLamees Butt is the Senior Vice Presient of Global Alliances and Channels at Zoovu, the world's first all-in-one content discovery and eCommerce engagement platform. Lamees has more than a decade’s worth of experience in managing global partnerships and business transformation. Lamees is incredibly passionate about improving the buyer experience and efficiently reducing employee workloads. On this episode, Lamees and I discuss the importance of product discovery, how D2C brands can optimize ...
The Value of Shipping Insurance with Jared Haas
October 31, 2023 01:00 - 34 minutes - 39.1 MBJared Haas is the Digital Agile Solutions Supervisor for UPS Capital, a financial services division of UPS that offers traditional and non-traditional financial services and insurance products. He's currently working with UPS Capital's InsureShield shipping insurance, a Shopify application to help Shopify merchants protect their shipments and improve the customer experience. On this episode, Jared and I talk about InsureShield, why shipping insurance is so important for Shopify merchants, c...
Upselling and Cross Selling with Ruth Haim
October 26, 2023 01:00 - 26 minutes - 30.6 MBRuth Haim is the Co-Founder of ReConvert, the number one upselling solution for merchants on the Shopify platform. Ruth combined her knowledge of the Shopify platform from a merchant's perspective with her project management skills to build a micro-SaaS project in ReConvert. Along with her brother, she built and scaled ReConvert with zero coding knowledge, and today it generates over $100k in revenue every month. On this episode, Ruth and I discuss the difference between upselling and cro...
Personalizing the Customer Experience with David Wachs
October 24, 2023 01:00 - 33 minutes - 38.6 MBDavid Wachs is the Founder and CEO of Handwrytten, a company that's bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way people and brands connect. Prior to starting Handwrytten...
Interactive Email Marketing with Aquibur Rahman
October 19, 2023 01:00 - 24 minutes - 28.2 MBAquibur Rahman is the Founder and CEO of Mailmodo, an email marketing solution that enables users to send app-like interactive emails. Aquibur has over seven years of experience in marketing and growing brands. He's also helped many B2C and B2B brands, including early-stage tech startups, to fast-track growth using agile and data-driven marketing processes. When Google released AMP emails, Aquibur saw great potential in it for reinventing email marketing. This led him to start Mailmodo to he...
Sales, SEO, and Social Media with Kaylene Grieve
October 17, 2023 01:00 - 32 minutes - 37.7 MBKaylene Grieve is the Managing Director of a company called Sales, SEO, and Social Media. With over 20 years’ experience in sales and marketing, Kaylene has perfected the art of solution-based selling as a powerful tool towards achieving an effective sales strategy. She possesses a wide range of knowledge on the business requirements of different organizations, and more importantly, their markets. On this episode, Kaylene and I discuss how to automate lead generation, optimize social media...
Machine-Learning Predictions with Richard Harris
October 12, 2023 01:00 - 34 minutes - 39.5 MBRichard Harris is the CEO and Founder of Black Crow AI, a no-code, real-time machine-learning-based predictive software company that helps brands understand their customers' behaviors. Richard is a veteran entrepreneur who's been involved in the tech industry since the '90s, including a stint as the SVP of Strategy and Development for Travelocity, which led to their acquisition by Expedia. On this episode, Richard and I discuss how Black Crow targets the most profitable users, why the AI is...
CRO Tools and Strategy with Khalid Saleh
October 10, 2023 01:00 - 48 minutes - 55.7 MBKhalid Saleh is the CEO and Co-Founder of Invesp, one of the first companies to focus on experimentation and Conversion Rate Optimization in North America. Over the years, Khalid has worked with hundreds of companies that range from well-established brands (eBay, 3M, The Special Olympics, DishNetwork, Discovery, and more) to fast-growing startups to increase their online revenue. Khalid is also the Co-Founder of FigPii, a SaaS Platform that allows companies to run AB testing, heatmaps, sessi...
Quality Control and Branding with John Roman
October 05, 2023 01:00 - 42 minutes - 48.7 MBJohn Roman is the CEO and Co-Founder of BattlBox, a monthly subscription service for receiving hand-picked outdoor, survival, EDC gear from some of the most innovative companies around. John is an experienced Executive and Board Member with a demonstrated history of working in both the consumer goods and technology industry. He's renowned as a strong sales and marketing professional who is skilled in both D2C and B2B strategy. On this episode, John and I discuss the importance of quality c...
Therapy for Entrepreneurs with Dr. Sherry Walling
October 03, 2023 01:00 - 30 minutes - 34.7 MBDr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, ZenFounder, helps entrepreneurs and leaders navigate transition, rapid growth, loss, and any manner of complex human experience. Sherry also hosts the ZenFounder podcast, which has been called a “must listen” by both Forbes and Entrepreneur Magazine and has been downloaded more than 1,000,000 times. Her new book, Touching Two Worlds, is an award-winning, poetic, incisive ex...
Seamless Software Integrations with Cristina Flaschen
September 28, 2023 01:00 - 29 minutes - 34 MBCristina Flaschen is the Founder and CEO of Pandium, an eCommerce platform designed to better build, launch, and promote native software integrations. Cristina has worked in technology for over 15 years, running technical implementation, professional services, and sales engineering teams for enterprise software consultancies and B2B SaaS companies. She managed her first product integration project in 2007 and has been obsessed with helping software companies solve interoperability problems ...
Increasing Lifetime Value with Daniel Budai
September 26, 2023 01:00 - 25 minutes - 29.2 MBDaniel Budai is the Founder and CEO of Budai Media, a retention marketing agency that specializes in increasing the Lifetime Value for a brands' customers. After studying geology for six years, Daniel pivoted into the ecommerce space and has been quite successful since that change. Budai Media's expertise is in an omnichannel approach combining email with SMS marketing, AI, push notifications, and loyalty programs. They've had over 160 clients to date, including 2 Fortune 500 companies. ...
Web App Development with Mo Hashemi
September 21, 2023 01:00 - 35 minutes - 41.1 MBMo Hashemi is the Co-Founder of Gadget, a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less. At Gadget, they're building a development platform designed to rid developers of the endless repetition of boilerplate and busywork, allowing them to build better software, faster. On this episode, Mo and I discuss Gadget's revolutionary serverless stack, how they cut down on app deployment time, the expansiveness of app customization, and ...
Global Staffing Solutions with Nerissa Chaux
September 19, 2023 01:00 - 39 minutes - 45.1 MBNerissa Chaux is the Co-Founder of Filta, a global staffing and recruitment company for digital and ecommerce businesses. Nerissa is dedicated to revolutionizing the way remote global teams are formed and operated. By simplifying the employment process and providing comprehensive education, empowerment, guidance, and support, Filta empowers managers and employees to work together seamlessly and efficiently. On this episode, Nerissa and I discuss how to solve staffing challenges, what the r...
Improving Sales Techniques with Michael Hanson
September 14, 2023 01:00 - 40 minutes - 46.3 MBMichael Hanson is the Founder and CEO of Growth Genie, a B2B sales consulting firm. Previously, Michael was Vice President of Growth at CloudTask, where he worked side by side with the CEO and COO to scale them from 10 to over 200 employees in just 3 years. After working in a variety of revenue roles for 8 years from account management to marketing to sales, Michael realized that the hardest role is to turn cold leads and prospects into warm sales opportunities. Michael thus set up Growth G...
Growing an eCommerce Store with Yong-Soo Chung
September 12, 2023 01:00 - 29 minutes - 34 MBYong-Soo Chung is a multi hyphenate eCommerce professional to the core. He is a serial entrepreneur, podcaster, and the founder of multiple online retail stores and a third party logistics company called Growth Jet. His online retail stores include Spotted by Humphrey, which sells accessories and items for dogs, and Urban EDC, which sells boutique everyday carry items like wallets, knives, lighters, etc. On this episode, Yong-Soo and I talk about his online retail stores, the value of cate...
Buying and Selling Online Businesses with Blake Hutchison
September 07, 2023 01:00 - 36 minutes - 42.2 MBBlake Hutchison is the CEO of Flippa, the largest marketplace to buy and sell online businesses. Blake has seen more entrepreneurs exit than perhaps anyone else and he specializes in growth marketing, marketplace dynamics, and leadership. He eats, sleeps, lives, and breathes within the world of investment and digital acquisition, and he's excited to share his deep industry knowledge with the e-commerce community. On this episode, Blake and I discuss some of the reasons why people sell thei...
Leveraging Social Media with Derek Videll
September 05, 2023 01:00 - 45 minutes - 51.7 MBDerek Videll is the Founder of a Social Media Consulting Firm called Social Bamboo. Derek is an experienced direct salesman turned online marketer that teaches B2C businesses how to run profitable Meta ads and increase their social media following. Since launching Social Bamboo, Derek also began The Social Bamboo Podcast as a way to speak directly to entrepreneurs in the effort to better scale their social media prowess and convert consumers. On this episode, Derek and I talk about which ...
Shopify Theme and App Design with Leigh Barnes
August 31, 2023 01:00 - 40 minutes - 46.4 MBLeigh Barnes started out his career with a passion for digital design that quickly pivoted into software engineering. He has worked all over the globe; Canada, UK, US, and Africa for interesting and innovative companies like Amazon, NASA, and Red Bull. He has founded and managed startups in cloud infrastructure, payment, data processing, and fulfillment industries and, more recently, Leigh’s career has been deeply intertwined with the Shopify partner ecosystem as the CTO of Eight. Here he is...
Adding Experiential Value for Brands with Mark Sandeno
August 29, 2023 00:58 - 51 minutes - 58.4 MBMark Sandeno is the Founder and CEO of Experiences, a SaaS platform for eCommerce businesses that offer bookable retail moments to consumers. In addition to his role with Experiences, Mark is also the Founder of Helpful Human, where his team spends its days building delightful features for food and beverage brands, workshops and classes, museums, and cat cafes or goat yoga experiences. On this episode, Mark and I discuss the difference between running a SaaS platform vs a digital agency, ...
Prioritizing Deliverability with Israa Alrawi
August 24, 2023 08:19 - 36 minutes - 41.4 MBIsraa Alrawi is an e-commerce Email Marketing and Deliverability Specialist who focuses on Lifecycle Growth and Retention. She has a proven track record of driving revenue through email marketing, and has scaled her online store to mid-6 figures in just three months. She uses her expertise in deliverability practices and intentional marketing strategies to help e-commerce brand owners increase their profitability and customer retention rate by over 35% in email revenue. On this episode, we...
Warehouse Logistics Solutions with Mark Taylor
August 22, 2023 01:00 - 38 minutes - 44.4 MBMark Taylor is the CEO and Co-Founder of Warehouse Republic, a team of passionate professionals who provide third party logistics solutions for Amazon FBA and e-commerce sellers. With years of experience in this domain, Mark has a deep understanding of the challenges and opportunities faced by online retailers and how to optimize their operations and profitability. On this episode, we discuss Mark's personal experiences that led to the creation of Warehouse Republic, how he simultaneously c...
Increasing Visibility on Amazon with Brent Zahradnik
August 17, 2023 01:00 - 46 minutes - 53.4 MBBrent Zahradnik is the Founder and CEO of AMZ Pathfinder, an Amazon Advertising agency that works with brands to optimize their advertising presence on Amazon, increase conversion rates with content optimization, and drive external paid traffic from Google to their Amazon product catalog. They work with 65+ brands in North America, Europe, Australia, and the UAE, and manage over $2M/month in ad spend. With over a decade's experience in the e-commerce industry, Brent has a deep understandin...
PPC Marketing with Duane Brown
August 15, 2023 01:00 - 37 minutes - 43.5 MBDuane Brown is the CEO and Head of Strategy for Take Some Risk, an eCommerce brand that specializes in growth strategy, PPC marketing, and revenue optimization. Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 43 countries around the world. Over the years, Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. On this episode,...
Hands On Consulting with Rick Watson
August 10, 2023 01:00 - 29 minutes - 33.3 MBRick Watson is the Founder and CEO of RMW Commerce Consulting, which was founded in February of 2019 after Rick spent the last 20 years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, Barnes & Noble, and Merchantry. In addition to his expertise, he has a vast network of industry experts and talent across marketing, business development, and solutions providers to add bench strength to larger projects and initiatives. On th...
SEO Marketing with Jeff Oxford
August 08, 2023 01:00 - 29 minutes - 34.2 MBJeff Oxford is the Founder and SEO Director of 180 Marketing, an ROI-focused SEO company with a proven track record of success. Over the past 12 years, Jeff has worked on 100's of SEO campaigns for both small startups and large enterprise brands. He frequently speaks at many popular industry conferences and has also contributed articles to Forbes, Internet Retailer, and other publications on the latest cutting-edge SEO techniques. On this episode, we discuss 180 Marketing's Five Step SEO Pr...
Solo Entrepreneurship with Jessica Totillo Coster
August 03, 2023 01:00 - 41 minutes - 47.9 MBJessica Totillo Coster is the Founder and CEO of eCommerce Badassery as well as an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the only employee of a 7-figure eCommerce store, now she’s sharing everything she learned the hard way… so you don’t have to. On this episode, we discuss a wide variety of topics including customer acquisition vs retention, general email marketing a...
Creating and Maintaining Partnerships with Caitlin Teed
August 01, 2023 01:00 - 48 minutes - 56 MBCaitlin Teed is a Partnerships Manager at Ryder E-commerce by Whiplash, where she works with enterprise brands and their integration technologies to deliver exceptional fulfillment experiences across the country. Caitlin has worked in tech and ecommerce for most of her career — growing up at companies like Shopify and Apple, she knows the transformative power technology can have on our lives and is a huge advocate for ways it can bring us closer together. On this episode, we discuss the un...
Conversational eCommerce Through WhatsApp with Prakhar Vats
July 27, 2023 01:00 - 45 minutes - 52.3 MBPrakhar Vats is a founding member of LimeChat, which leverages conversations in WhatsApp and Instagram to double your ecommerce sales. With their innovative AI technology, LimeChat is able to be seamlessly implemented into chat platforms and has created a productive way to advertise brands to customers and increase sales. On this episode, we discuss conversational marketing, the importance of linguistics in this new marketing strategy, why messaging channels will be the primary buying mediu...
Direct Mail Advertising with Michael Epstein
July 25, 2023 01:00 - 33 minutes - 38.1 MBMichael Epstein is the Co-Founder of Post Pilot, a platform that allows you to send personalized postcards automatically, at scale, as easily as you'd create an email campaign. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. On this episode, we discuss the direct mail advertising industry, his technology t...
The Psychology of Copywriting and UX with Christopher Silvestri
July 20, 2023 01:00 - 28 minutes - 32.3 MBChristopher Silvestri is the head of Conversion Alchemy, as well as a conversion designer and copywriter. By bringing copywriting, user experience, and digital psychology together, Conversion Alchemy is a brand that's designed to make the internet a better place (and help awesome businesses make more money in the process). On this episode, Christopher and I discuss what makes good copy, the intersection between copywriting and UX, the importance of effective research, and much more.
The Globalization of Email Marketing with Reinis Krumins
July 18, 2023 01:00 - 25 minutes - 29.2 MBReinis Krumins is the Co-Founder of agencyJR, an email marketing agency that works with some of your favorite 7 & 8-figure brands. His team has generated over $30M in email sales in the past 3 years, as well as expand into a global brand with over 86 active clients and 50 employees. On this episode, Reinis and I discuss his company's trademarked Email Conversion Protocol, how to think and operate globally, how to properly announce a Product Launch, and much more.