Today's guest Kristen is the host of Resilient Retail, a podcast she runs with her role with Shopify Retail team, helping retailers that have been affected by the pandemic.

She’s an expert on how brands create deep connections with customers, how they can build remarkable customer experiences and increasing customer retention.

She is also known as the mayor of DTC Twitter.

Today's guest Kristen is the host of Resilient Retail, a podcast she runs with her role with Shopify Retail team, helping retailers that have been affected by the pandemic.

She’s an expert on how brands create deep connections with customers, how they can build remarkable customer experiences and increasing customer retention.

She is also known as the mayor of DTC Twitter.

Connect with Kristen:Twitter: @kdlafranceResilient Retail podcastInstagram: @kristen.lafrance

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