Leading in Ecommerce
30 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 4 ratingsJoin us for Leading in Ecommerce, a podcast that brings together the brightest minds and top leaders in the industry to explore innovative strategies, opportunities, and trends in global ecommerce. Hosted by John LeBaron, Pattern CRO, each episode explores what brands and businesses are doing to accelerate their online success.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Digital Marketing Strategy for Ecommerce Brands | Neil Patel, Co-Founder of NP Digital
April 06, 2023 12:00 - 30 minutes - 27.8 MBEpisode Introduction In this special Accelerate ‘23 edition of Leading in Ecommerce, Neil Patel, co-founder of NP Digital, shares his insights on ecommerce digital marketing strategies and trends within the industry. Hear how Neil and NP Digital (https://bit.ly/3lx4DFu) helps businesses deconstruct and improve their digital marketing strategies and what has led him to NP Digital’s success, including hiring an innovative and resilient team. Listen to Neil Patel again at our Accelerate summ...
The World-renowned Stanley Tumbler | Matt Navarro, Global Vice President, Stanley at PMI Worldwide
December 29, 2022 17:56 - 45 minutes - 41.9 MBPodcast Summary In this episode, Matt Navarro, Global Vice President for Stanley at PMI Worldwide, shares his insights to achieve viral success. Hear how Stanley listens to the consumer and transforms online retail, to maintain category leadership. Matt also explains the transformation of Stanley from outdoor to outside, and his professional transition from retail to digital in his career. Episode Outline [00:44] Introduction to Matt Navarro and Stanley [02:46] Putting Stanley into conte...
The Early Days on Amazon | Eytan Wiener, CEO at GETIDA
December 15, 2022 18:04 - 31 minutes - 28.9 MBPodcast Summary In this episode, Eytan Wiener, CEO at GETIDA, explains what it was like to sell during the early days of Amazon (over a decade ago) and experiment with the various seller models. Learn about GETIDA, Prosper, and the biggest challenges to GETIDA’s adoption. Episode Outline [00:41] Introduction to Eytan [02:23] Early days on Amazon [04:33] Selling brands and businesses and transitioning to GETIDA [09:12] GETIDA’s unique solution [12:34] What is Prosper? [16:27] Innova...
Innovation in Shipping | Colton Burgon | VP of Channel Sales at eHub
November 17, 2022 19:47 - 36 minutes - 33.3 MBPodcast Summary In this episode, Colton Burgon, VP of Channel Sales at eHub, shares about eHub and how Colton’s team is innovative in the technology space. Listen to Colton explain how eHub optimizes shipping, helps companies scale, and provides value to all of its customers. Colton provides tips to becoming innovative, and he shares meaningful examples.r Colton is offering everyone a free Shipping Optimization Report! Please emaill [email protected] if you are interested in receiving thi...
Designing a New Ecommerce Space | Jaime Derringer, Founder at Design Milk and Head of Community at Tonic
October 27, 2022 21:42 - 39 minutes - 35.9 MBPodcast Summary In this episode, Jaime Derringer, Founder at Design Milk and current Head of Community at Tonic, shares her story about doing the impossible. Listen to how Jaime pushed beyond the norm to connect design, blogging, and ecommerce. Jaime also explains how to stay true to your brand, how to define innovation, and how to create meaningful relationships. Learn more about Jaime and Design Milk now. Episode Outline [00:37] Intro to Jaime [01:15] The Magical Unicorn [02:22] How J...
The Uber of the Shipping and Delivery Industry | Manish Chowdhary, Founder and CEO at Cahoot
October 13, 2022 20:24 - 36 minutes - 33.2 MBPodcast Summary In this episode, Manish Chowdhary, Founder and CEO at Cahoot, explains what peer-to-peer fulfillment is and the role Cahoot plays in the shipping industry. Manish also shares the various challenges for companies to get products to customers and possible solutions. He provides examples of how software has helped companies become more efficient in shipping and how Amazon is currently growing. Episode Outline [01:30] Peer-to-peer fulfillment [03:29] How Manish got started ...
Using Online Innovation to Increase Sales | Phil Case, President and Chief Client Officer at Max Connect Digital
September 15, 2022 16:49 - 42 minutes - 39 MBPodcast Summary In this episode, Phil Case, President and Chief Client Officer at Max Connect Digital, emphasizes the importance of building relationships in business, being in tune with your audience, and tailoring the customer experience. Phil also shares the answer to a popular question – how to have success on Tik Tok. Learn about using data to analyze your audience, planning ahead to innovate, and working on multiple levers to maximize profits. Listen to real customer examples and more...
The Golden Age of TikTok | Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind.
September 01, 2022 18:50 - 39 minutes - 35.9 MBPodcast Summary In this episode, Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind., provides insight into his life of creativity, community, and innovation. Levi shares his journey with mental health and how he built a community for mental health. He shares how one of his videos turned viral and how people need to step back and “turn off the camera” sometimes. He also explained the rise and fall of YouTube and the rise of TikTok, where brands can use influencer mark...
Competing for the Gold in Innovation | Kit Burton, Director of Marketing at KT Tape & Jeremy Newns, Director of Product Development and Research
August 18, 2022 20:27 - 37 minutes - 34 MBPodcast Summary In this episode, Kit Burton, Director of Marketing, and Jeremy Newns, Director of Product Development and Research, share their perspectives of innovation at KT Tape. Hear how KT Tape develops products for performance and recovery directly with athletes. Kit and Jeremy also describe the impact of COVID to KT Tape’s sales and how they were able to come out on top with ecommerce. They also share innovation tips and leadership principles, which includes finding inspiration from...
Think Outside and Inside the (Shipping) Box | Ken Muir, CEO at BUKU Ship
August 04, 2022 19:08 - 31 minutes - 28.4 MBPodcast Summary In this episode, Ken Muir, CEO of BUKU Ship, dives into his point of view of how brands “win” in the current economy. As a former and current CEO, Ken shares his executive leadership experience advice to build relationships with everyone you work with–including warehouse employees, carriers, etc. Ken shares more advice, including the importance of understanding your customer pain points, the importance of building trust with your team, and the importance of being yourself. L...
Selling Globally and Innovating Internationally | Daniel Johnson, Co-Founder & Chief Revenue Officer at Zonos
July 21, 2022 19:54 - 26 minutes - 24.4 MBPodcast Summary In this episode, Daniel Johnson, Co-founder and Chief Revenue Officer at Zonos, the leading cross-border technology company, shares insights and trends for all global brands. Hear what countries are popular, learn what goes into selling globally on the back-end, and get access to cross-border tech-forward tips. Daniel walks us through some changes that Zonos has pivoted and innovated over the past few years. You will also hear about the importance of the customer experience ...
Turning Google Search Results into Amazon Revenue | Tyler Gregg, Director of Operations at Ampd
July 07, 2022 14:00 - 37 minutes - 34.2 MBPodcast Summary In this episode, Tyler Gregg, Director of Operations at Ampd, shares his knowledge about connecting Google and Amazon to bring more traffic to brands. Tyler starts by giving a short recap of his experience at the recent Accelerate event, then he dives into Ampd’s data perspective. He explains why you should focus on driving Google traffic to Amazon, how the ripple effect plays a role in purchases, and how you should experiment with Google. One tip of advice is to build your ...
Drink, Breathe, Bathe, and Flush | Parker Benthin, Vice President of Sales at Brondell Inc.
June 23, 2022 18:50 - 29 minutes - 26.7 MBPodcast Summary In this conversation, Parker Benthin, VP of Sales at Brondell Inc., shares some of Brondell’s strategies around its “drink, breathe, bathe, and flush” products. Listen to an interesting founding story, learn how to use the internet to your advantage, and laugh as you hear how the crazy toilet paper shortage created more business for Brondell. You will also hear Parker’s perspective on curiosity and the shoulder-to-shoulder principle. Episode Outline [00:29] Introduction t...
Ecommerce is Not “One Size Fits All” | Kiril Kirilov, Co-Founder & CEO of Rush
May 25, 2022 17:55 - 25 minutes - 22.9 MBPodcast Summary In this conversation with Kiril Kirilov, co-founder and CEO of Rush, we hear his perspective on ecommerce, all the way from Bulgaria. Kiril explains the background of his company and how he is currently solving problems in the post-purchase experience. He shares his story of starting as a competitive runner, getting in an accident, and– in the end–creating his own business. You’ll also hear Kiril talk about fascinating customer behaviors and data, which helps in predicting ...
Kicking Ecommerce and Marketing Into High Gear | Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles
May 11, 2022 21:36 - 27 minutes - 25.2 MBPodcast Summary In our conversation with Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on Aerosoles’ strategy. What is one piece of advice from Woo? She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s epis...
A New Type of Candy Bar | Nick Greer, Co-Founder & CEO at Built Brands
April 27, 2022 19:40 - 37 minutes - 34 MBPodcast Summary In this conversation with Nick Greer, co-founder and CEO at Built Brands, he talks about growth, challenges, and opportunities in building a business. You’ll hear stories of failure from Nick’s background, and you’ll learn why you shouldn’t stop when things get hard. Nick also highlights how he uses data to learn, while depending on others for success. He shares his thoughts on going against the status norm and shows how Built’s mission is bringing good for people all around...
Gaining From Back Pain | Brian Nielson, VP of Product at Chirp
April 13, 2022 17:52 - 47 minutes - 43.8 MBPodcast Summary In this conversation with Brian Nielson, VP of Product at Chirp, he talks about innovation and marketing. Today, you’ll hear about Brian’s journey to his current role at Chirp, the evolution of the company from Plexus, how Brian’s background has come into play in his current role, the Shark Tank experience, getting social proof validation, how Chirp deals with the Amazon effect, Brian’s shift from marketing to product, and the importance of surrounding yourself with a good ...
Recipe for Customer, Marketing, and Innovation Success | Sally Matthews, Chief Product Officer at Gousto
March 30, 2022 15:29 - 32 minutes - 30.2 MBIn this conversation with Sally Matthews, Chief Product Officer at Gousto, she talks about innovation and the changing landscape of the food industry. Today, you’ll hear about the growing subscription economy in the UK, Sally’s career leading up to her current role, the culture of innovation at Gousto’s, behind-the-scenes action in the kitchen, receiving customer feedback, Gousto’s strategy, how Covid has affected business, how Gousto is fighting against food waste, and some of the important...
Accidental Success and Genius Innovation | David Barnett, Founder & CEO at PopSockets
March 16, 2022 16:52 - 40 minutes - 36.7 MBPodcast Summary In this conversation with David Barnett, Founder and CEO of PopSockets, LLC, you’ll hear about David’s career before inventing PopSockets, his accidental success, the struggle of protecting the brand, innovating to stay current, PopSockets’ strategy and mission, the importance of self-expression, and get David’s advice on facing challenges. After spending his childhood as a serial entrepreneur, David’s interests led him into a career as an academic, eventually becoming a p...
Staying Warm During Changes | Matthew Etzler, Global Head of Ecommerce at Smartwool
March 02, 2022 21:54 - 43 minutes - 39.8 MBPodcast Summary In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends. Episode Outline [00:36] About Matthew and Smartwool [02:12] The benefits of wool [04:16] Smartwool and VF [06:09] Matthew’s journe...
Blending New Marketing Strategies | Chris Georgeson, SVP Global Commercial and Retail Sales at Blendtec
February 16, 2022 19:00 - 32 minutes - 30 MBIn this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec. Episode Outline [01:03] About Chris and Blendtec [03:13] Blendtec’s journey [08:36] Demonstrating innovation [11:57] “Will it blend?” and its effects on eComm...
The Formula for Consumer Innovation | Kris Malkoski, CEO (Food Business Unit) at Newell Brands
February 02, 2022 16:00 - 34 minutes - 31.2 MBIn this conversation with Kris Malkoski, CEO of Home Solutions at Newell Brands, she talks about creative innovation. Learn about the importance of building good relationships, and hear about Kris's private investigator moments. Episode Outline [00:46] About Kris and Newell Brands [02:07] Kris’s background [03:54] Private investigator moments [08:28] Customer insights [10:22] The process of innovation [12:34] Fascinating stories [14:51] Consumer interaction [21:12] Think outside of ...
Walking Many Paths | Ian Stewart, Chief Marketing and Digital Officer at TOMS Shoes
January 19, 2022 16:00 - 35 minutes - 32.9 MBIn this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment. Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supp...
Covering a New Category | Wylie Robinson, Co-Founder & CEO at Rumpl
January 05, 2022 13:30 - 36 minutes - 33.3 MBIn this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company. Episode Outline [00:44] About Rumpl [02:46] Wylie’s background [04:03] Rumpl’s Kickstarter [05:10] Early feedback [05:42] Evolving Rumpl [10:05] Digital strategies [13:18] Keeping ah...
Achieving Growth Through Technology | John Wessel, Chief Technology Officer, VP Product & Digital at Fresh Water Systems
December 15, 2021 16:00 - 33 minutes - 30.7 MBIn this conversation with John Wessel, CTO and SVP of Product & Digital at Fresh Water Systems, he talks about digital transformation, innovation, and growth. Hear about John’s many hats, how the company has transformed digitally since the 90s, the pharmacy part of the business, aligning and prioritizing different channels, and competing with Amazon. Episode Outline [00:42] About Fresh Water Systems [01:35] John’s many hats [03:18] The company’s digital transformations [04:38] The phar...
How Walmart Fulfillment Services is upping the marketplace game | Laura Cusson, Senior Account and Program Manager at WFS
December 01, 2021 16:30 - 32 minutes - 30 MBIn this conversation Laura Cusson, Senior Account and Program Manager at Walmart Fulfillment Services, talks about growth and innovation at WFS. Hear about the competencies WFS has developed, the WFS differentiators, some of the misconceptions around WFS and Walmart, the culture of innovation, how Covid has impacted their services, and the future of WFS. Episode Outline [00:49] Walmart Fulfillment Services [03:25] Laura’s background [07:19] Successes and mistakes [09:39] Developing comp...
Data Guides The Journey | Nancy Eichler, VP Ecommerce at MegaFood
November 17, 2021 17:25 - 44 minutes - 40.8 MBIn this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence. Episode Outline [01:18] About MegaFood [02:58] Transitioning to ecommerce [04:54] MegaFood’s key differentiators [07:59] Brand authenticity and co...
Ecommerce Innovation Through Marketplace Control | Charlie Ninegar, VP Sales at Nixon
November 03, 2021 15:30 - 37 minutes - 34.2 MBIn this conversation, Charlie Ninegar, VP of Sales at Nixon, talks about his downfalls and successes, how Nixon maintains an edge over competitors, and the many benefits of taking control of your marketplace presence. Hear about Charlie’s involvement with innovative startups, the importance of distribution and brand control, what new brands should prioritize, and some of the misconceptions about ecommerce. Episode Outline [01:02] Charlie’s background [02:34] Nixon [04:22] Startups and in...
Harnessing Your Brand’s Potential | Goose Kearse, President and San Te, Director of Operations at Misty Mountain Threadworks
October 21, 2021 09:00 - 38 minutes - 35.1 MBIn this conversation Goose Kearse, President of Misty Mountain Threadworks, and Operations Manager, San Te, talk about keeping their business at the forefront of climbing harness innovation. They also share about the passion behind their product. Hear some of Misty Mountain’s track switching moments, the ecommerce challenges they face, and the ways they stand out from the crowd with versatility. Episode Outline [00:57] Goose’s Background [07:00] San’s Background [10:35] Misty Mountain [...
Balancing Direct Selling and Marketplaces | Brian Gill, SVP Marketing at 4Life Research
October 05, 2021 15:13 - 35 minutes - 32.4 MBIn this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about balancing the direct selling model with selling on marketplaces, 4Life’s transition into ecommerce, and the importance of considering the buyer’s journey. Hear about how Brian builds and encourages a culture of innovation, the challenges that he has faced, and the future growth of ecommerce. Episode Outline [01:15] Brian’s commitment to the listeners [02:01] Brian’s background [04:46] 4Life ...