Ecommerce Edge Podcast
4 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 3 ratingsThe Ecommerce Edge is a podcast designed to give you the edge in all things ecommerce. Every week you'll get all of the latest happenings in the ecommerce space as well as in depth insights and strategies that you can use to launch and scale your ecommerce business. This podcast will cover a wide range of topics including growing on Amazon, dominating Facebook & Instagram ads, email marketing, Amazon and website conversion rate optimization, digital marketing arbitrages, and much more.
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Episodes
Amazon Finally Allows 3rd Party Ad Attribution & Shopify Enters the Email Marketing Space
November 15, 2019 18:00 - 16 minutes - 30.1 MBAmazon finally gives us the feature we've been waiting years for and Shopify wants to own your entire eCommerce marketing stack. Check our other stuff out too: The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com
Plan C: Every Brand Needs to Have a China Strategy Before it's Too Late
October 10, 2019 12:05 - 29 minutes - 53.7 MBThe NBA sparked an international controversy, now brands need to decide what their "Plan C" is before it's too late. We also discuss the resurgence of profitable companies, is the growth over everything trend over? And finally, how Amazon is gouging sellers by asking $5k/month for dedicated support. Surprise! Profits matter - (1:00) Amazon's gouging sellers - (6:01) China - (11:50) Check our other stuff out too: The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com ...
The Power of Doing Content Right: From $0 to $100M Acquisition in 6 years
October 02, 2019 12:05 - 23 minutes - 42.4 MBAs ad costs rise, content may be the best investment your business ever makes if you do it right. In this episode David Gil discusses the recent Food52 acquisition, which valued the company at $100M, and how they used content to drive tens of millions in revenue. Then, he discusses how to create a content strategy for your own business. Check our other stuff out too: The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com
Amazon's New Retargeting Ads, Shopify Fulfillment Network, Guide for CCPA Compliance
September 24, 2019 18:00 - 20 minutes - 37 MBAmazon has released a new type of sponsored ad allowing sellers to retarget listing visitors, Shopfiy's Fulfillment Network gets an upgrade, what you need to know about California's new privacy law (CCPA), and much more. Amazon's New Ads - (2:40) Amazon's algorithm is unfairly boosting certain listings - (4:50) Shopify Fulfillment Network - (11:14) What you need to know about CCPA - (13:30) Should you be advertising on Pinterest? - (16:36)