For Fragrance One, It's Selling without Smelling

Ecommerce Conversations

English - March 18, 2022 15:33 - 33 minutes - 31 MB - ★★★★★ - 10 ratings
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Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.