Ecom Made Easy
53 episodes - English - Latest episode: 8 months ago - ★★★★★ - 3 ratingsActionable e-commerce tips to help you drive your business forward.
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Episodes
Start-Up Capital - How much You Need and Where to Get It
August 20, 2023 10:00 - 17 minutes - 40.7 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Ecom Made Easy, Ben shares valuable insights on where to get your start up capital for your ecommerce business Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value. Subscri...
The Power of Brand - Amazing Exit vs Average Exit
August 18, 2023 10:40 - 5 minutes - 13.9 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about the power of branding! In this episode of Ecom...
The Seven Foundations of Value Mini-Series: #7 Efficiency
June 11, 2023 09:30 - 5 minutes - 7.9 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about efficiency. In this episode of Ecom Made Easy,...
The Seven Foundations of Value Mini-Series: #6 Suppliers
May 02, 2023 07:08 - 6 minutes - 10.8 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, and diversity in our previous episodes. Now it's time to speak about Suppliers. The relationship between you and your manu...
How To Add More Products To Your Brand
March 15, 2023 10:58 - 4 minutes - 6.37 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: Today on our latest Ecom Made Easy episode, we're talking about how to add more products to your brand. We took a look at Beast Gear as an example of how to develop customer relationships and select products based on solving related problems for existing customers. Now, let's take it a step further and dive into cus...
How I Almost Failed
November 21, 2022 08:17 - 7 minutes - 12.1 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! Episode Description: In 2016, I nearly failed at the start of my e-commerce journey. I was signed off work and had to recover due to a heart problem. I was in a tough spot back then, but that heart problem turned out to be a blessing. It was the spark I needed to begin my entrepreneurial journey and build something revolutionary with e-co...
Why Brand Matters in Q4
October 27, 2022 06:00 - 9 minutes - 14.7 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode Ecom Made Easy, I'll share with you why I love Q4 and specifically why my favourite topic – BRAND - is so important at this time. We’ll cover the things you need to be addressing now so that you squeeze every drop of opportunity out of Q4 and use it to keep growing next year.
The Seven Foundations of Value Mini-Series: #5 Diversity
September 27, 2022 03:21 - 5 minutes - 8.46 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fifth aspect of The Seven Foundations of Value - Diversity. This is Part 5 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. We've covered timing, stability, documentation, an...
The Seven Foundations of Value Mini-Series: #4 Defensibility
September 07, 2022 09:00 - 4 minutes - 7.08 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Defensibility. This is Part 4 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. To sell your empire, you must defend it. Defen...
The Seven Foundations of Value Mini-Series: #3 Documentation
August 18, 2022 07:00 - 9 minutes - 14.9 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the third aspect of The Seven Foundations of Value - Documentation. This is Part 3 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. It can be tempting to avoid proper record keep...
The Seven Foundations of Value Mini-Series: #2 Stability
July 28, 2022 11:00 - 6 minutes - 10.3 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the second aspect of the Value Pyramid - Stability. When you are building your business, regardless of whether you want to sell it very soon, or in the distant future – you ought to be thinking of how to build value intrinsically into it. So that it b...
How It All Began
July 14, 2022 08:00 - 5 minutes - 8.63 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! (Ben) In this episode Ecom Made Easy, I thought it would be fun to make an episode about how I came up with my idea for my first brand. And hopefully, it will inspire you too. This is the one thing I want you to remember in this episode: When you see something in the world that sucks, you’re actually seeing an opportunity. Steve Jobs, th...
The Seven Foundations of Value Mini-Series: #1 Timing Your Exit Perfectly
July 05, 2022 08:00 - 5 minutes - 8.45 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, an Ecom Made Easy sister show, Ben Leonard (Co-Founder of Ecom Brokers) talked about the first aspect of the Value Pyramid - Timing. When it comes to exit planning, timing is very important. The whole point of exit planning is to prepare the business so that it is in the best possible position to get you...
How To Figure Out What To Sell To Your Customers
June 22, 2022 08:00 - 4 minutes - 6.28 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How Buyers View Your Business Through The Value Pyramid
June 14, 2022 08:00 - 5 minutes - 8.29 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Beat The Big Guys At Ecommerce
June 07, 2022 08:00 - 6 minutes - 9.58 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
What Makes An Ecommerce Business Sellable and Valuable?
May 11, 2022 08:00 - 7 minutes - 11.5 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Time Management To Grow Your Business
May 05, 2022 05:24 - 3 minutes - 6.05 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Why Sell Your Ecommerce Business?
March 23, 2022 08:00 - 4 minutes - 7.55 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How Your Brand Can Create A Movement
March 09, 2022 08:00 - 2 minutes - 4.97 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Customers & Brand Avatars Series Wrap-Up
February 02, 2022 08:00 - 6 minutes - 10.2 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Brand Avatars Part 4: Your Brand Must Reflect Your Customers
January 26, 2022 08:00 - 4 minutes - 7.48 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Brand Avatars Part 3: Where Are Your Customers?
January 19, 2022 08:00 - 4 minutes - 7.61 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Brand Avatars Part 2: Who Are Your Customers?
September 08, 2021 08:00 - 4 minutes - 7.13 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Brand Avatars Part 1: Focus on People, Not Products
September 01, 2021 08:00 - 4 minutes - 6.85 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Make Your Customer Journey Easy
August 25, 2021 08:00 - 3 minutes - 6 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Drive Your Business With Profitable Products
August 18, 2021 08:00 - 5 minutes - 8.2 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Get Email Addresses
August 11, 2021 08:00 - 4 minutes - 6.66 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Protect Cashflow
August 04, 2021 08:00 - 3 minutes - 6.03 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
The Single Best Book For Starting A Brand
July 28, 2021 08:00 - 3 minutes - 6.14 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Why You Must Market Your Products
July 21, 2021 08:00 - 3 minutes - 5.11 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Are Your Products Profitable Enough?
July 14, 2021 08:00 - 3 minutes - 5.9 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Why And How To Keep Overheads Down
July 07, 2021 08:00 - 3 minutes - 5.02 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Make People Remember Your Brand
June 30, 2021 08:00 - 2 minutes - 3.88 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Why You Need An Intellectual Property Strategy
June 23, 2021 08:00 - 5 minutes - 9.17 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Get People To Buy Your Stuff
June 16, 2021 08:00 - 2 minutes - 3.46 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Get Your Customers To Know You Better
June 09, 2021 08:00 - 2 minutes - 3.35 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Get Your Customers Interest
June 02, 2021 08:00 - 3 minutes - 4.83 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Get Rid Of Your Newsletter
May 26, 2021 08:00 - 2 minutes - 3.49 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Bond With Your Customers
May 19, 2021 08:00 - 2 minutes - 3.8 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Why People Aren't Buying From You
May 12, 2021 08:00 - 2 minutes - 2.31 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Product Features vs. Product Benefits
May 05, 2021 08:00 - 2 minutes - 3.75 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
The Top 4 Ways To Promote Your Ecommerce Website
April 28, 2021 08:00 - 4 minutes - 7.17 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Beat The Competition
April 21, 2021 08:00 - 3 minutes - 4.75 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
How To Overcome a Problem
April 14, 2021 08:00 - 2 minutes - 4.24 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Get Unstuck and Scale
April 07, 2021 08:00 - 2 minutes - 4.32 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
Know Your Enemy
March 31, 2021 08:00 - 2 minutes - 3.16 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
The One Two Punch Of Great Copy
March 24, 2021 08:00 - 2 minutes - 4.15 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!
The 4 Keystones Of A Successful Ecommerce Business
March 17, 2021 08:00 - 3 minutes - 5.61 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your ecommerce brand, from an expert who has actually been there and done it!
Three Tips To Scale Up
March 10, 2021 08:00 - 3 minutes - 4.84 MBEcom Made Easy with Ben Leonard - the simple strategy to get people to love your ecommerce brand, from an expert who has actually been there and done it!