Episode 133: Organic Valley
Eating Matters
English - April 07, 2019 23:06 - 54 minutes - 50.1 MB - ★★★★★ - 16 ratingsFood Arts eating matters jenna liut heritage radio network food industry food policy health food labor sustainability food policy experts talk radio Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 132: Representative Earl Blumenauer
Next Episode: Episode 134: Eating Tomorrow
Host Jenna Liut sits down with Organic Valley’s Mission Executive, Leslie Kruempel, to discuss their unique co-op model and brand strategy. Kruempel explains the history of Organic Valley, the participation of its 2,000 family farmers, and their new ad campaign “Call Us Crazy But It’s Working.” They also discuss more nuanced topics like Grassmilk, labeling and Greenwashing trends, and balancing reliance on ruminants with an increased push for sustainability.
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