Cyd Tetro’s career has always been at the intersection of innovation and customer experience, and now as the CEO of Brandless, she’s bringing the best health and wellness products to market in a more affordable and sustainable way. 
In our conversation, Cyd offers so much wisdom about market research, business strategy, and staying focused as an entrepreneur. She gets into the details about how to elevate your customer journey and avoid common product development problems. Cyd also extracts some lessons from products that didn’t take off like she thought they would and shares what she would do differently in hindsight. 

IN THIS EPISODE, WE TALK ABOUT:

The key element of building successful products

Using data to make informed decisions and to pivot 

What you should include in your business growth strategy this year 

How to incorporate multiple channels of revenue into your brand 

Two companies that are really nailing the customer journey right now 

What Cyd and her team look for when acquiring companies for Brandless 

The incredible impact and reach of Cyd’s non-profit, Women Tech Council 

RESOURCES

Sign up for The Spritz newsletter at litepink.com!

Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. 

CONNECT WITH CYD
Follow Cyd: @cydtetro 
Connect with Cyd on LinkedIn: Cydni Tetro 
Follow Cyd on Twitter: @cydtetro 
Follow Brandless: @brandlesslife 
Shop Brandless: brandless.com 

CONNECT WITH LORI
Follow me: @loriharder
Follow Lite Pink: @drinklitepink
Follow Earn Your Happy: @earnyourhappy
Follow Girlfriends & Business: @girlfriendsandbusiness
Listen to Girlfriends & Business

Cyd Tetro’s career has always been at the intersection of innovation and customer experience, and now as the CEO of Brandless, she’s bringing the best health and wellness products to market in a more affordable and sustainable way. 

In our conversation, Cyd offers so much wisdom about market research, business strategy, and staying focused as an entrepreneur. She gets into the details about how to elevate your customer journey and avoid common product development problems. Cyd also extracts some lessons from products that didn’t take off like she thought they would and shares what she would do differently in hindsight. 


IN THIS EPISODE, WE TALK ABOUT:


The key element of building successful products
Using data to make informed decisions and to pivot 
What you should include in your business growth strategy this year 
How to incorporate multiple channels of revenue into your brand 
Two companies that are really nailing the customer journey right now 
What Cyd and her team look for when acquiring companies for Brandless 
The incredible impact and reach of Cyd’s non-profit, Women Tech Council 


RESOURCES


Sign up for The Spritz newsletter at litepink.com!
Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. 


CONNECT WITH CYD

Follow Cyd: @cydtetro 

Connect with Cyd on LinkedIn: Cydni Tetro 

Follow Cyd on Twitter: @cydtetro 

Follow Brandless: @brandlesslife 

Shop Brandless: brandless.com 


CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

Twitter Mentions