Earn More As A Life Coach
54 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 3 ratingsThe life coach marketing resource for those who want to transform more lives with their coaching and earn more while they do it.
Certified Life & Marketing Coach Victoria Gibson shares the best online marketing strategies for life coaches who want to get fully booked and earn more revenue while creating better client results.
Whether newly certified or a more experienced life coach, you can grow your business and impact with actionable strategies in every episode.
For more information, visit https://www.victoriagibson.com or follow me on Instagram @iamvictoriagibson
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Where Good Life Coaches Get Messaging Wrong
March 01, 2024 11:13 - 13 minutes - 31.6 MBI’m guessing you don’t have the time or money to waste when it comes to getting results and making money in your coaching business. And more than wasting time and money, the last thing you want to do with a full schedule is waste more energy either. With so much to focus on when it comes to growing a profitable life coaching business online, I want to prevent you from frittering your time, energy, and money away on unproductive marketing efforts that deplete you and fail to create the resul...
Why Headlines Flop & 3 Things You Need To Make Them Pop
February 13, 2024 22:11 - 17 minutes - 41.1 MBWant to quickly activate more attention from your perfect audience so you can stop getting overlooked in the noisy world of social media, your emails, podcasts, ads, sales pages - and everything in between? Writing better headlines ensures your message gets heard and is the fastest way to boost conversions too. They’re the welcome mat to your coaching offers and an easy way to get better results from your marketing efforts. Let’s dive in and discover three ways you can use headlines to sto...
4 Content Activators For Coaches Who Want To Get Noticed On Social Media
February 08, 2024 07:11 - 35 minutes - 81.8 MBSo, what's the best way to set yourself apart on social media as a life coach with your content? It's not by sharing what's been heard before in the same way it's already been shared... Or by trying to become a replica of those inspiring, big-name, successful coaches. And it's not by blindly adopting strategies that work for someone with a completely different set of natural strengths, abilities, and instincts and ignoring your own. I’ve discovered 4 Content Activators that capture mor...
What To Do When You’re Feeling Behind In Business As A Life Coach
January 30, 2024 12:06 - 12 minutes - 29.4 MBIt’s no wonder we often feel like we’re behind in business… The goals we set for ourselves are often high and arbitrary, and it’s no mean feat to become our own “one-woman economy”. The truth is we’ve been set up to fail. The cold, hard financial truth is that in every business, industry or profession, the proportion of success happens something like this: 1% hit it out of the park and create enormous wealth or income 4% do really well and have the money flowing constantly 15% make a good...
5 Ways To Leverage Your Life Coaching Business
January 28, 2024 12:27 - 19 minutes - 44.6 MBLeverage is often talked about but rarely mastered. It’s one of those topics that you think you understand, and aim to make happen, but it’s actually incredibly difficult to do. It’s critical to pay attention to creating leverage when you’re a life coach wanting to grow a thriving and lucrative business. Especially if you want to protect your energy and cash flow. Leverage is about using resources strategically and efficiently to achieve greater results.
5 Ways To Create Leverage In Your Business
January 28, 2024 12:27 - 19 minutes - 44.6 MBLeverage is often talked about but rarely mastered. It’s one of those topics that you think you understand, and aim to make happen, but it’s actually incredibly difficult to do. It’s critical to pay attention to creating leverage when you’re a life coach wanting to grow a thriving and lucrative business. Especially if you want to protect your energy and cash flow. Leverage is about using resources strategically and efficiently to achieve greater results.
Million Dollar Year Coaching Business - Expectations vs Reality
January 16, 2024 06:24 - 18 minutes - 41.5 MBThat’s the big problem with expectations. Expectations are what we think will happen, while reality is what transpires. While we hope these two will match up, they often don't. This gap between expectations vs. reality can fuel sadness, discontent, and disappointment. Why?
How To Bounce Back From Business Disappointment
September 11, 2023 14:04 - 19 minutes - 45.5 MBIf you are experiencing disappointment in your business, or you’re feeling a little hopeless, resistant or stuck, then another thing you may need is to shine a light onto the unseen opportunities that exist for you RIGHT NOW. And how to harness them in alignment with measurable and strategic goals rather than wishes and dreams or arbitrary expectations.
The Conversion X-Factor Most LIfe Coaches Miss In Their Marketing
August 29, 2023 12:06 - 22 minutes - 51.1 MBThe difference between effortless growth and profitability as a coach online and constant frustration, missed opportunities, and limited revenue.
The Truth About What It Takes To Make Good Money As A Coach Online
August 06, 2023 12:27 - 41 minutes - 95.3 MBThis is for you if you're a new life coach or considering stepping into the online coaching space, or even if you’ve been around a while, this may also give you some insight into why things have or haven’t worked out. There’s a lot of myth and legend out there about making money online as a life. “Money marketing” can be seductive and oh-so alluring.
What To Send To Your Email List When You’re Stuck On What To Share
June 21, 2023 09:02 - 19 minutes - 44.3 MBWe all know email newsletters are an amazing opportunity to connect, inspire and motivate your audience, and that consistent communication using email leads to more engagement, sales, and value. Which is all well and good, but what on earth should you be sending?
What You Need To Transform Your Coaching Into A Successful Online Course Or Group Coaching Program
June 05, 2023 12:43 - 30 minutes - 70.5 MBFor those coaches out there wondering how to boost their revenue without needing to create a whole lot of new stuff, spend more time coaching or hustle harder, you’ll love what I’m sharing with you today… It can take you from where you’re at right now and help you create more revenue online faster, no matter how long you’ve been coaching or whether anyone knows you or not.
5 Big Pricing Fears Life Coaches Have & How To Overcome Them
May 16, 2023 14:01 - 34 minutes - 79.1 MBIf there’s one thing I find so crazy when I look back at all my offers and the prices and deliverables, and more importantly the kind of clients I signed with them and what results they got, I’m always constantly amazed that the best results have always come from my highest priced offers.And given that price is the most common topic I coach on, and “how much should I charge?” is the most common question I get asked, I thought I would share some practical advice on how to overcome the big pric...
5 Big Life Pricing Fears Most Life Coaches Experience & How To Overcome Them
May 16, 2023 14:01 - 34 minutes - 79.1 MBIf there’s one thing I find so crazy when I look back at all my offers and the prices and deliverables, and more importantly the kind of clients I signed with them and what results they got, I’m always constantly amazed that the best results have always come from my highest priced offers.And given that price is the most common topic I coach on, and “how much should I charge?” is the most common question I get asked, I thought I would share some practical advice on how to overcome the big pric...
5 Keys That Make Your Coaching Offer An Easy Yes
April 26, 2023 08:39 - 27 minutes - 62.2 MBIn order for a coaching offer to be easy to sell, you need to create desire in the minds of your future clients. Desire is a primal force that is irrational, highly emotional, and once activated, hard to explain.
3 Key Pricing Shifts Highly-Paid Life Coaches Can Make To Confidently Charge More
March 27, 2023 09:22 - 43 minutes - 98.9 MBI want to help you answer the pricing and value question in your own mind first so you can remove it as a barrier to creating and sharing a high-value coaching offer you love AND are also easily understood and sold to the perfect clients. All without feeling overly burdened by what you have to deliver or pricing your coaching so high that the people who need you most can't afford to work with you. By adopting the 3 key pricing shifts successful life coaches know, you’ll have 100% confidence t...
5 Common Launch Mistakes Life Coaches Make
March 14, 2023 07:40 - 36 minutes - 82.6 MBToday, I'm sharing the big mistakes that I see many life coaches making when they launch their offer. So what is a launch? It's one of those terms that's often talked about in online marketing circles and you've probably seen a lot of offers out there that talk about strategies where you don't have to launch. Why is avoiding launching seen as so desirable? It's because it has so many elements that have to be created with a high-level of skill so they have the best chance of working, a...
The 5 Key Elements Of A Highly Profitable Life Coaching Business
November 30, 2022 05:55 - 36 minutes - 83.8 MBSo, I want to get you focused on the right things. Not ALL the things so you have your bases covered, I want you to do less of the things, but focus on what matters. The problem is the things that matter aren’t always the easiest and are quite often the most avoided. Especially when there are many more exciting things to distract yourself with, like coaching your clients, tweaking your website or creating a new reel on Insta. But when you focus on building these 5 essential elements they are ...
The One Big Shift That Will Change The Way You Think About Selling (Even If You Hate Sales)
September 21, 2022 11:05 - 41 minutes - 95.8 MBConnected conversation with potential clients has a role in moving your life coaching business forward and given that it’s tough to convert $5K plus coaching packages on webinars and in launches, sometimes you need to build some selling skills.
3 Inconvenient Truths About Getting More Life Coaching Clients From Social Media
August 29, 2022 10:11 - 21 minutes - 48.7 MBYou keep telling yourself you just need to post more, build up your followers and grow your list and you’ll have it all sorted.But waiting for your followers and list to grow can take months (and years) to see any real action or engagement.Meanwhile, you keep seeing those social media superstars get all the comments and likes in just a few short hours of posting…And you start to wonder how on earth they are doing it, and try and replicate their results.But this isn’t some easy hack. And that’...
Is Paperbell A Good Choice For Life Coaches? I Ask Laura Roeder
July 27, 2022 06:28 - 33 minutes - 78.1 MBToo many coaches are busy chasing payments, going back and forth on session times, and struggling to find one online hub for their client notes and follow-up that can easily be accessed - and for all this to be done without a hefty online payment.So, if you are using a scheduler like an Acuity or Calendly, you may want to listen in to this episode, because there’s a new kid on the block that does a ton more at a similar price.
How To Get Started Growing An Engaged & Profitable Email List As A Life Coach
July 11, 2022 09:50 - 22 minutes - 51 MBEmail really is the heart and soul of all the strategies that we can use to get attention online, whether it be blogging, ads, or social media, email will amplify your efforts because your email list is the biggest asset in your business. When you cultivate an active and engaged email list, you have the ability to communicate with them at any time to motivate, inspire, and attract them as clients. But the opportunity doesn't become valuable until you...
How To Get Published As A Life Coach (Without Writing A Book)
June 06, 2022 23:46 - 22 minutes - 52.3 MBGetting published and seen by more people than the authority of the publication, website, podcast, or TV show rubs off on you too, and you get the extra Google Search juice from links and mentions.There’s nothing to lose and you don’t need any special tools, software, or ads to make it happen.You simply identify the websites, publications, and media that are already talking to your audience and submit a story idea and let them write it or interview you, or get straight to it and write your ow...
What To Know About A Life Coach Photo Shoot
May 10, 2022 14:17 - 21 minutes - 50 MBAs a life coach, establishing and growing your own personal brand is essential to growing and engaging an audience of potential clients and that means sharing who you are on your website and on social media. Now, you can totally get started with taking selfies on your phone with a great ring light or even hiring a new photographer who has great rates to get a few headshots done. Anything but filling your website or socials with stock images or quote squares that avoid any presence of you wh...
4 Big Ways You Sabotage Your Marketing As A Life Coach & How To Overcome Them
January 24, 2022 14:34 - 14 minutes - 32 MBIf you’ve been working hard to grow your life coaching business and get more clients but you’re not feeling any closer to success, you might be indulging in the dreaded dream killer - SELF-SABOTAGE.Particularly as it relates to your marketing.Self-sabotage is behaviours or thoughts that hold you back and prevent you from doing what you want to do.And nowhere do I see it more than marketing your life coaching business online.Even though logically you want success and to impact more people with...
How To Use A Facebook Group To Attract Paying Clients As A Life Coach
December 07, 2021 03:09 - 24 minutes - 56.3 MBA Facebook group took my potential clients from cold to client in a community setting and worked extremely well alongside webinars as a great way to attract clients.There are 3 big advantages of starting and growing your own Facebook Group, and they are perfect for life coaches who are looking to step up and serve and who want to create more momentum online.So let’s touch on these advantages now:
How To Get Great Client Testimonials
November 29, 2021 06:30 - 24 minutes - 56 MBLet’s dive into why testimonials are so important for you to grow your life coaching business. And the step-by-step system to get incredible testimonials that do the selling for you. I also want to share the best way to leverage your social media testimonials on autopilot, and the dos and don’ts including how long they should be, when to use written and when to use video. So why are testimonials so important? Testimonials are the single most important piece of your marketing as they are th...
5 Reasons Why You Need A Magic Method As A Life Coach
November 22, 2021 02:48 - 18 minutes - 41.7 MBThink of your Magic Method as outlining your unique process for transformation and results, step by step. As it would apply to every client who fits your target market and is experiencing the problem, challenge or situation you solve for.Each step has clearly defined outcomes -- or results -- along the way. When your potential clients see the solution to their problem laid out like this, they feel understood, they feel excited and they feel a tremendous amount of confidence you can help them...
The 5 Big Marketing Blockers For Life Coaches
November 16, 2021 05:33 - 15 minutes - 34.9 MBI want to help you slay that marketing dragon, clear your big marketing blockers and call in more clients on demand. Marketing blockers are the commonly held beliefs that hold many life coaches back and keep you stuck thinking about where you want your business to go rather than taking it there. There are five blockers and I want to step you through them so you can stop letting them hold you back.
How To Create & Host An Amazing Retreat
October 11, 2021 05:34 - 26 minutes - 60.8 MBI hosted my first retreat back in 2013, and since then I‘ve held several in upscale Bali resorts, on Sydney Harbour overlooking the Opera House, and at a high-end health retreat in Hunter Valley.And some of which I’d love to share with you in this episode.Picture this: It’s nearly 9 am and an eager group of women enter the light-filled room, journal in hand, and take their seats - ready to soak up the opportunity to come together with others on the same journey. Those who value improving them...
8 Keys To Creating A Stunning Offer As A Life Coach
September 21, 2021 14:58 - 24 minutes - 55.9 MBI see too many life coaches holding their gifts and talents inside for fear of getting it wrong.That’s why I thought I’d outline the 8 essential keys you should include in your offer that means you’ll have what you need to get it right. When you bring all these keys together, you set yourself and your clients up for amazing results. And after a decade of guiding and supporting many of my client’s offers and also creating my own, I have definitely seen some great examples of stunning offers an...
How To Increase The Value of Your Online Course
September 01, 2021 09:34 - 21 minutes - 48.3 MBOffers that are the easiest to deliver are generally the hardest to sell.They need sophisticated marketing strategies and tools to convert.And when you have been serving your clients one on one, and you’re a great life coach, it doesn’t necessarily mean you are a great marketer.So what we see is an ever-increasing online course graveyard out there, where the dreams of many life coaches go to ground (but not before they have sunk a few thousand getting the tech and design help to create their ...
What To Call Your Coaching Business
August 17, 2021 15:10 - 13 minutes - 30.9 MBThe truth is that you can be successful naming your business as your name or something else, the only thing that will stop you from success are your thoughts.And the thought that you can’t use your name is an opportunity for self-coaching.Why can’t you use your name?What would it create in your business to use your own name?And coach yourself on those thoughts.So, you just need to decide to name your business either way.We always decide in a moment anyway, so choose that moment to be now. Don...
How To Create The Perfect Program Name For Your Coaching Offer
August 03, 2021 16:16 - 10 minutes - 24.9 MBHave you ever felt stuck or avoided launching because you haven’t found the right name for your offer or program? Coming up with the perfect name that holds all the promise you share and the results you can create is no easy task. And it’s certainly one that can leave you spinning for days, if not weeks (although I certainly hope it’s not months!).Personally, I love the creativity of coming up with a name for my offers and programs, but that’s not to say it doesn’t take me some time to land ...
How To Create A High Converting Landing Page That Attracts New Life Coaching Leads
July 20, 2021 02:07 - 22 minutes - 53.3 MBA landing page for your freebie is the gateway to getting life coaching clients… so it’s worth putting a little time and attention into creating one that works. It’s a key page to share on social media and it’s definitely what you’re going to need if you are thinking of doing any kind of paid advertising - especially Facebook ads. When you’re paying money for every set of eyeballs that hit the landing page, you’ll want to have the best chance of converting them onto your list. In this episo...
How To Bring In At Least One Paying Life Coaching Client A Week
July 09, 2021 02:05 - 18 minutes - 42.8 MBYou don’t need to wait to have a massive email list or create some fancy launch to make great revenue and have a simple life coaching business that excites you. In today’s episode, I’m going to help do 3 things: 1. Attract a steady stream of the PERFECT clients who are ready to work with you, EVERY SINGLE WEEK (or even day if you prefer). 2. Convert those clients to invest with you beyond free or hourly rates, so you can… 3. Deliver outstanding results to EVERY client you work with. It's p...
Where To Find Coaching Clients
June 28, 2021 12:25 - 16 minutes - 37.1 MBI looked back over the last decade to find my Top 4 places to find clients. In this episode, I will share them with you to give you some ideas on where to find future clients. To learn more, go to https://victoriagibson.com/16
Unlocking Your Magic As A Life Coach
June 23, 2021 14:09 - 19 minutes - 45.2 MBIn this episode, I discuss how your MAGIC is the key to creating a highly lucrative life-coaching business you love and is also what most life coaches struggle to unlock. Too often, we are failing to cultivate our magic, and this alone could be one of the reasons you feel so conflicted in your marketing. To learn more, go to
Why Your Lack Of Experience Shouldn’t Hold You Back
June 14, 2021 15:50 - 8 minutes - 18.9 MBI want to help you learn how to push past the fear and resistance that comes up when you tell yourself you need more experience so you can attract more clients and grow your life coaching business. To learn more, go to
3 Shifts To Transform Your Calls To Get More Life Coaching Clients
June 11, 2021 15:53 - 10 minutes - 24.1 MBIn this episode, I’m sharing 3 shifts to get better results converting life coaching clients on calls. These shifts will help you welcome more clients into your coaching programs with care and connection rather than force and persuasion. To learn more, go to
3 Shifts To Transform Your Calls To Get More Life Coaching Clients
June 11, 2021 15:53 - 10 minutes - 24.1 MBIn this episode, I’m sharing 3 shifts to get better results converting life coaching clients on calls. These shifts will help you welcome more clients into your coaching programs with care and connection rather than force and persuasion. To learn more, go to
The Do’s & Don’ts Of Pricing As A Life Coach
June 02, 2021 08:52 - 16 minutes - 37.2 MBIn this episode, I share some more practical pricing do’s and don’ts. The price you charge for your life coaching services will illuminate the value of what you do, the incredible impact your coaching has, and shift your perception of what coaching with you is worth. To learn more, go to
Why Charging More Will Actually Bring You More Life Coaching Clients
May 25, 2021 23:53 - 14 minutes - 32.9 MBSo many life coaches want to make a difference but end up undercharging. In this episode, I share a critical strategy that allows you to work less, earn more and make a bigger difference. To learn more, go to
The Curse Of Knowledge
May 17, 2021 02:25 - 12 minutes - 28.5 MBIn this episode, I talk about how too much information can lead to the kiss of death. We can overwhelm our audience with all of our knowledge and expertise and ultimately create a transformation that's too difficult to achieve. To learn more, go to
Why You Must Stop Coaching For Free
April 18, 2021 04:13 - 16 minutes - 36.6 MBIn this episode, I talk about why coaches are attached to offering free or low price coaching sessions, especially when they’re just getting started, and why this strategy is causing many of you to block your success and momentum. To learn more, go to
How To Step Into Your Expert Energy
April 05, 2021 10:22 - 12 minutes - 29.2 MBThis episode is all about how to step into your expert energy and claim your message so that it is bigger than your BS! By stepping into the power of being an expert in your industry, you’ll have an opportunity to monetize that expert status and transform more lives than you ever thought possible. To learn more, go to
3 Surefire Ways To Start Getting Yourself Out There Online (Without Overthinking It)
March 30, 2021 06:05 - 20 minutes - 46.2 MBThe driver for getting results faster is to consistently show up online so your people can connect with you, get to know you, and love you and all you offer. This is not something many life coaches have the confidence to do, despite having the desire and skills to help people. So what are the key barriers that stop you from showing up to share regular content as well as your offers too? In this episode, I'll share the barriers and how to overcome them. To learn more, go to
3 Surefire Ways To Start Getting Yourself Out There Online (Without Overthinking It)
March 30, 2021 06:05 - 20 minutes - 46.2 MBThe driver for getting results faster is to consistently show up online so your people can connect with you, get to know you, and love you and all you offer. This is not something many life coaches have the confidence to do, despite having the desire and skills to help people. So what are the key barriers that stop you from showing up to share regular content as well as your offers too? In this episode, I'll share the barriers and how to overcome them. To learn more, go to
How To Create A Successful Email Marketing Strategy As A Life Coach
March 22, 2021 04:25 - 29 minutes - 67.5 MBEmail marketing really is the most effective marketing channel you’ll have as a life coach, beating out social media, SEO, and blogging for reach, impact and monetization. In this episode, you’ll learn exactly how to get started using email marketing as a life coach. To learn more, go to
How To Serve Your Clients In Less Time
March 15, 2021 23:51 - 13 minutes - 30.2 MBIn this episode, I’m going to show you the simple structure that will allow you to serve your clients in less time while working remotely from anywhere in the world. It’s the business model that turns my clients from unknowns to commanding premium fees all while staying true to their mission and making positive change. It will also help you deliver outstanding results to EVERY coaching client you work with, without filling up your calendar with endless coaching sessions. To learn more, go to...