Aaron and Isaiah show you six examples of awesome product content campaigns. They also talk about loadbee, perfect steaks and Isaiah's little secret when it comes to playing with Barbies.

Brands know how to convince their customers. Their strategies work in their retail partners' shops aswell!

Check out the product content best practice examples:

The grill by Weber
The perfume by Hugo Boss
The phone by Xiaomi
The fitness tracker by Garmin
The dreamhouse by Barbie
adidas Superstar