Gorgeous Growth: Strategies for Taking Beauty & Personal Care Brands to the Top
34 episodes - English - Latest episode: about 1 year ago -Gorgeous Growth is a podcast for entrepreneurs and Beauty and Personal Care store owners who are looking to take their business to the next level. With top tips from the most successful entrepreneurs in the industry. These Business & Marketing Strategies will help you increase acquisition and generate more revenue for your company.
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Episodes
Revolutionizing Intimate Apparel: Wendy Herman’s Journey with BraBar
March 15, 2023 15:55 - 26 minutes - 36.6 MBHello Beauty & Wellness Founders, I'm launching a new episode of Gorgeous Growth Podcast today just for you! This time, I have invited the founder of Brabar, Wendy Herman, to share how she was able to identify a problem in women's intimate apparel and turn it into a wellness solution. Find out what was her strategy and how she was able to have a unique identity on her products. If you want to have more insights on the Wellness Industry, subscribe and give us a like!
How to grow your beauty brand on TikTok with Alex Padgett and Catherine Chick of Educated Mess
March 07, 2023 16:25 - 37 minutes - 34.3 MBHello Beauty & Wellness Founders, I'm launching Gorgeous Growth Podcast today just for you! A unique perspective on the challenges and opportunities of entrepreneurship. This time, I have invited the founders of EducatedMess, Alex Padgett and Catherine Chick, to share how they grew their brand using TikTok. If you enjoy this content, subscribe and give us a like!
Episode #32-Play the long game!
November 03, 2021 20:56 - 4 minutes - 5.31 MB🚨 One of the things that I emphasize while working with brands is how they can excel in the long term! 🚨 Long-term plans may sound complicated, but they provide commendable results. I come bearing proof! 💰 👂Hear the podcast to know more about my take on the matter! Don't forget to Like, Subscribe, and Share! Thanks!😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode #31-Want to know why they got rejected at Shark Tank?
October 27, 2021 20:35 - 4 minutes - 6.67 MBI talk to many frustrated e-commerce store owners who aren't getting the results they want from Facebook ads or don't understand how the platform works. This is especially hard for start-ups because they just don't have the budget to hire agencies that have proven that they know what they are doing. One brand we worked with didn't get an offer on Shark Tank because, as Mark Cuban put it, "Digital is the source of your business, and you don't understand how it works." Don't be tha...
Episode #30- Are Your Clients Jumping Ship?
October 20, 2021 19:32 - 5 minutes - 6.89 MBWant to know what you can do to avoid this? Hear the podcast to know more about nurturing your clients! A great example would be https://findyourhealthyplace.com/. Don't forget to Like, Subscribe, and Share! Thanks!😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode #29- Are you A/B testing your campaigns?
October 13, 2021 18:49 - 2 minutes - 3.85 MBA/B Testing is an integral determinant for effective and revenue-generating email marketing campaigns. What do you think? Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#28- Sunset flows, anyone?
October 06, 2021 18:49 - 3 minutes - 4.05 MBSunset flows, anyone? Sunset Flows: What are they? Should they be evergreen? Should I even have this on? If you're a brand owner, you'll be surprised at what I think about this! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#27- Are you Overdoing it with Segmentation?
September 29, 2021 19:54 - 3 minutes - 4.3 MBI often suggest segmenting your audience to get good results. However, there are some practices that I advise against as they can cause you more harm than good. 💸Here's another tip on successfully running email marketing campaigns! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#26- Do you need a BLOG?
September 22, 2021 19:25 - 3 minutes - 4.53 MBOne of the most common questions asked by store owners aiming to scale is, "DO I NEED A BLOG?". Listen to the podcast to know what I have to say about the matter! What is your take on this? Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#25- Are you focusing on this to reduce your churn rate?
September 15, 2021 19:35 - 3 minutes - 3.59 MBUsually, store owners do not have control over their churn rate. In this podcast, I explain why and how you can reduce your churn rate. What do you think? Let me know in the comments below! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#24- Are you being greedy?
September 08, 2021 19:06 - 3 minutes - 5.05 MBBeing greedy when marketing your brand can do you more harm than good! Listen to the podcast to know what I mean when I say, "Don't be greedy!" What do you think? Let me know in the comments below! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#23-Are you making your customers feel special?
September 01, 2021 19:45 - 3 minutes - 3.7 MBMaking your customers feel special plays an important part in nurturing them to become permanent clients. In this podcast, I talk about a campaign that will not only help you make your clients feel special but will help you generate extra profit too! What do you think? Let me know what you think in the comments below! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscrip...
Episode#22- Is SMS Marketing an OVERKILL?
August 25, 2021 19:33 - 3 minutes - 3.57 MBOne of the most asked questions by store owners is, "Isn't SMS Marketing in addition to Email Marketing an overkill?" Here's what I have to say on the matter! Let me know your take on it too! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast #emotive #attentive #postscript #klaviyo
Episode#21- Are you solely relying on Paid Ads?
August 18, 2021 20:19 - 2 minutes - 3.3 MBAre you still relying on Paid Ads to help you generate business? 2021 has been all about the up and upcoming marketing channels that will help you generate revenue and reduce churn! Listen to the podcast to learn more! Let me know what you think in the comments below! Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#20- Are you still struggling to get phone numbers to run your SMS campaigns?
August 11, 2021 19:33 - 3 minutes - 3.12 MBIn this podcast, I'll discuss some additional steps that can help you get more SMS opt-ins! Let me know what other ways you think can be used to get SMS- opt-ins for your business! Don't forget to Like, Subscribe, and Share! Thanks! 😊 #ecommerce #digitalmarketingagency #emailmarketing #smsmarketing #podcast
Episode#19- Are you struggling to get phone numbers to run your SMS campaigns?
August 04, 2021 17:16 - 2 minutes - 3.28 MBAre you struggling to get phone numbers to run your SMS campaigns? Let's try thinking outside the box! In this podcast, I'll talk about more ways to get SMS opt-ins!
Episode#18- Can't you just put together an email and send it?
July 28, 2021 18:36 - 4 minutes - 5.3 MBI hear this a lot, "Can't you just put together an email and send it?" Sure you can. But there is a difference between doing things and doing things the right way. In this podcast, I'll talk about why sending an email is a resource-intensive task!
Episode#17- Are you ready for Q3?
July 20, 2021 18:00 - 4 minutes - 5.52 MBIt's time to start a new quarter. But, first, we need to assess what we have gained and lost until now and be prepared to deal with the upcoming challenges we have to face this year! In this podcast, I will discuss what I expect to achieve in Q3 and what problems I intend to solve. Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#16- Countermeasures against the latest iOS update!
July 14, 2021 19:22 - 3 minutes - 5.42 MBAs promised, we are trying to come up with solutions to tackle the shortcomings posed by the latest iOS update to Email Marketing. Listen to the podcast to know more! Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#15- Are you aware of the latest iOS update?
July 07, 2021 18:22 - 5 minutes - 6.98 MBThis latest iOS update can pose to be a big problem for all the email marketers out there. Listen to the podcast to know more! P.S-Stay tuned for more if you want to know how you can tackle this problem. Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#14- Stop wasting time to achieve perfection!
June 30, 2021 19:23 - 3 minutes - 5.15 MB"Perfection is the enemy of progress" - Winston Churchill. So many people are worried about putting out perfect content that they don't put out any or take FOREVER to send an email or SMS. Have you ever thought about what's the cost of NOT doing something? In this podcast, I'll give you 22,000 reasons to do everything you have been putting off! Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#13- How to win in a Crowded Marketplace?
June 23, 2021 20:13 - 2 minutes - 3.48 MBIn this podcast, I will discuss how you can up your marketing game in today's crowded marketplace! According to emarketer.com, the number of people who spend on marketing increases per year, indicating an increase in CPM and ultimately crowded marketplaces. However, there are ways to go around the situation! Don't forget to Like, Subscribe, and Share! Thanks!
Episode#12- Having difficulty deciding between an affordable agency and a freelancer?
June 16, 2021 19:29 - 4 minutes - 6.03 MBWhile working my way from being a freelancer to an agency owner, I have heard many misconceptions that store owners have about agencies. In this podcast, I'll address some of the misconceptions I have heard so far. Don't forget to Like, Subscribe, and Share! Thanks!
Episode#11- How can you be Empathetic as an Employee and as an Employer?
June 10, 2021 19:45 - 5 minutes - 7.35 MBIn this podcast, I'll be discussing one of our COMPANYS' CORE VALUES, i.e., being EMPATHETIC. As an agency, we try to be empathetic towards our employees and our employers. Don't forget to Like, Subscribe, and Share! Thanks! 😊
Episode#10- Summing up SMS Marketing!
June 02, 2021 19:35 - 3 minutes - 3 MBIn this podcast, I'll be summing up everything I discussed in the previous podcasts! It covers topics starting from the crucial question "IS EMAIL MARKETING DEAD?" and goes on to cover things such as compliance and opt-ins, what platforms you should use for SMS Marketing, and what should be your action plan moving forward. Don't forget to Like, Subscribe, and Share! Thanks!
Episode#9- Client Case Study - SMS Marketing
May 26, 2021 19:48 - 5 minutes - 4.83 MBIn this podcast, I'll be talking about one of our clients, AfricanFly.com, and how we help them generate revenue through SMS Marketing. African Fly is an eCommerce store that sells herbal aphrodisiacs for men and women. They are currently generating about 40-45% of their revenue from SMS and Email Marketing. Do you think SMS Marketing is one of the up-and-coming marketing channels? Don't forget to Like, Subscribe, and Share!
Episode#8- What should be your NEXT step in SMS Marketing!
May 19, 2021 19:44 - 8 minutes - 7.23 MBWhat should you do once you've got the basics of SMS marketing down? This podcast will cover a few topics that will help you understand the basics of what you need to know about getting started and running an effective SMS marketing campaign to generate revenue! Don't forget to Like, Subscribe, and Share!
Episode#7- What kind of messages should I be sending?
May 12, 2021 19:52 - 4 minutes - 4.16 MBWith the increase in popularity of text messages, SMS marketing is emerging as a great way to reach potential customers. This podcast will tell you some tips on optimizing your campaign via SMS Marketing for success!
Episode#6- Do you know the Laws around SMS Marketing?
May 05, 2021 18:39 - 7 minutes - 6.46 MBIn this podcast, I will discuss how the laws around SMS Marketing are different and much more stern than those for Email Marketing. Also, I have mentioned ways you can get opt-ins as well as consent for effective SMS Marketing. Hear out what I have to say on the matter!
Episode#5- Is SMS Marketing Too Invasive?
April 28, 2021 20:13 - 2 minutes - 2.46 MBIn this podcast, I will discuss one of the most common objections store owners have towards SMS Marketing! I'll statistically prove whether having people opt-in through SMS Marketing is too invasive or not. Hear out what I have to say on the matter!
Episode#4- Are you still uncertain about SMS Marketing?
April 21, 2021 19:11 - 3 minutes - 2.89 MBIn this podcast, I'll statistically prove why SMS Marketing will become a necessity for all brands in 2021! Hear out what I have to say on the matter!
Episode#3- Is Email Marketing Dead?
April 14, 2021 17:24 - 5 minutes - 4.92 MBIn this podcast, I will discuss the most frequent question asked when suggested to opt for SMS Marketing, i.e., "Is Email Marketing Dead?". Email Marketing has always been an important marketing channel. However, like everything, it has pros and cons. Hear out what I have to say on the matter!
Episode#2- A Guide to SMS marketing in 2021!
April 07, 2021 19:42 - 8 minutes - 7.25 MBIn this podcast, I talk about the basics of SMS Marketing and why it should be considered an important marketing channel for businesses aiming to scale and succeed. I talk about us as an agency, and how we can help you with our expertise in this matter!
Episode#1- How I started WeClick Group to help eCommerce stores grow!
March 30, 2021 17:12 - 6 minutes - 6.31 MBIn Episode # 1, I talk about who I am and why you should listen to me! I talk about my journey and how I started WeClick group as well as what we do as an agency and how we help businesses grow by making the most out of channels such as Email and SMS Marketing.