#5: DYVE BLOG - Responsible Gambling Campaigns Have an Authenticity Problem
Dyve Agency Audio
English - November 12, 2020 13:48 - 3 minutes - 2.87 MBMarketing Business Management brand gambling gaming positioning Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Q: Why do so many #responsiblegambling or #safergambling campaigns fail?
A: They lack the key ingredient of authenticity.
In order to better understand what might be done in the future, let’s first quickly highlight a few of the main components that make a person or brand authentic.
https://dyveagency.com/responsible-gambling-campaigns-have-an-authenticity-problem/