Dynamic Nonprofits
103 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 6 ratingsA different kind of nonprofit podcast! Dynamic Nonprofits' mission is to help nonprofit organizations increase their impact with an unsiloed approach to fundraising.
With over 15 years of industry experience, host Dan Sonners helps deconstruct fundraising trends from the tried and true to the brand new.
Episodes include interviews with other experts and step-by-step analysis to help your fundraising channels and nonprofit operations work better together in order to improve the donor experience and maximize revenue.
Give us a listen and help start some groundbreaking discussions!
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Episodes
DNP Groundbreakers: Jon DeLange, Co-Founder StrategicFundraisingPlan.com
March 22, 2024 22:14 - 40 minutes - 37.9 MBThese days it seems like there are more answers than questions for the nonprofit sector. There are tactics, solutions, and strategies for just about every challenge that nonprofit organizations face. There are so many answers that it can be overwhelming and lead to decision paralysis. Enter Jon DeLange and his essay series "12 Rules For Fundraisers". With over a decade of relationship based fundraising under his belt, Jon is on a mission to help nonprofits cut through the noise and focus...
DNP Deep Dive: Email Hacks For Nonprofits w/ Jay Schwedelson CEO @ Outcome Media & Founder, GURU Events
February 10, 2024 18:38 - 53 minutes - 49.7 MBWe cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program. If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson. Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tip...
DNP Groundbreakers: Nathan Chappell, The Generosity Crisis Co-Author
December 15, 2023 19:56 - 43 minutes - 40 MBThere are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis. Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release. They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techni...
DNP Groundbreakers: Tim Sarrantonio, Director of Corporate Brand @ Neon One
November 22, 2023 23:05 - 53 minutes - 50 MBRenown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds. Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing. Show Notes: https://www.linkedin.com/in/timsarrantonio/ https://afpglobal.org/Fundr...
DNP Quick Take #25 - Multi-Channel Mini-Con & The Fundraising Education Renaissance
October 24, 2023 20:10 - 21 minutes - 19.6 MBDan shares his thoughts from last week's Multi-Channel Mini-Con and discusses the ongoing renaissance in nonprofit / fundraising education.
Deep Dive: Non-Profit Marketer's Guide to Trust w/ Amanda Wasson Executive VP, Client Services w/ RKD Group
October 06, 2023 21:28 - 30 minutes - 28.2 MBThere's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between. Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years. The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated ...
Deep Dive: Non-Profit Marketer's Guide to Trust w/ Amanda Wasson Executive VP, Client Services @ RKD Group
October 06, 2023 21:28 - 30 minutes - 28.2 MBThere's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between. Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years. The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated ...
DNP Quick Take #24 - The Value of Cross-Channel Education
September 29, 2023 01:22 - 14 minutes - 13.4 MBBack from a summer hiatus, Dan talks about why fundraisers benefit from cross-channel education and shares an example of a tip he picked up at a digital show that he was able to apply to direct mail. He also discusses his recent trip to the NIO Summit in Dallas and the upcoming Multi-Channel Mini-Con.
Direct Mail Review: Best Fundraising Email Ever...
June 01, 2023 18:36 - 29 minutes - 26.9 MBIn this special edition of the Direct Mail Review, Dan breaks down a political fundraising email which may be the best he's ever seen. It was enough to break through the noise and earn the "Direct Mail Review" treatment. Have a listen and continue the conversation on LinkedIn... https://www.linkedin.com/in/dansonners/
DNP Quick Take #23 - Are We In The Upswing?
May 25, 2023 12:34 - 22 minutes - 20.6 MBDan discusses the current state of fundraising and explores whether the sector is in the midst of an upswing.
DNP Groundbreakers: Kevin Gentry, Vice President w/ Stand Together
February 23, 2023 18:48 - 51 minutes - 47.4 MB"If you constantly have a mindset about helping to improve the lives of others, your life will be improved in the process" Kevin Gentry has been a staple in the fundraising community for nearly four decades and his Fundraising Tips newsletter is a weekly must read for many in the sector. Kevin joined the show to discuss getting back to basics and how classic direct marketing techniques hold the keys to helping non-profits thrive during a time of great uncertainty. However, our off-the-cu...
Fundraising Perspectives: 5 Best Super Bowl 57 Ads
February 15, 2023 19:10 - 37 minutes - 34.3 MBDan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57. Show Notes: 5. T-Mobile / John Travolta https://www.youtube.com/watch?v=jSO-Whn2sCQ 4. Amazon / Saving Sauer https://www.youtube.com/watch?v=-bueUljGJ2M 3. Bud Light / Hold https://www.youtube.com/watch?v=azCNwGnxq0s 2. Dunkin / Ben Affleck https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be 1. Pepsi / Great Acting or Great Taste https://www.youtube.com/watch?v=ok38Xuc5UTE https://w...
Fundraiser's Perspective: 5 Best Super Bowl 57 Ads
February 15, 2023 19:10 - 37 minutes - 34.3 MBDan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57. Show Notes: 5. T-Mobile / John Travolta https://www.youtube.com/watch?v=jSO-Whn2sCQ 4. Amazon / Saving Sauer https://www.youtube.com/watch?v=-bueUljGJ2M 3. Bud Light / Hold https://www.youtube.com/watch?v=azCNwGnxq0s 2. Dunkin / Ben Affleck https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be 1. Pepsi / Great Acting or Great Taste https://www.youtube.com/watch?v=ok38Xuc5UTE https://w...
DNP Deep Dive: Why America Gives w/ Michelle Boggs, Executive Nonprofit Industry Advisor @ Classy
February 01, 2023 19:53 - 1 hour - 57 MBWhy do Americans give? It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors. Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from th...
DNP Deep Dive: Finding a Better Way to Fundraise w/ Andrew Olsen, SVP @ DickersonBakker
January 18, 2023 20:18 - 53 minutes - 49.6 MBOver his 25 years in the non-profit sector, Andrew Olsen has helped raise over half a billion dollars while helping to build multiple successful agencies in the process. He has also established himself as a thought leader for the industry as the host of The Rainmaker Fundraising Podcast and with two best selling titles to his name (Rainmaker: The Fundraiser's Guide to Landing Big Gifts & 101 Biggest Mistakes Non-Profits Make). Today, in his new role with DickersonBakker, he's on a mission t...
Damar Hamlin and the Generosity of the Human Spirit
January 09, 2023 22:22 - 12 minutes - 12 MBDan discusses Damar Hamlin, why his incident resonated with so many people, and what the collective response says about generosity and why we give. Give To Damar Hamlin's "Chasing M Foundation": https://www.gofundme.com/f/mxksc-the-chasing-ms-foundation-community-toy-drive
DNP Groundbreakers: Michael Gorriarán, President @ Arjuna Solutions
November 18, 2022 16:49 - 51 minutes - 47.6 MBHow much is the right amount to ask donors for? Michael Gorriarán, President @ Arjuna Solutions, joins the show to answer this fundamental question. Dan and Michael discuss how Arjuna applies behavioral economics to determine the optimal ask amount for creating long-term relationships with donors which maximizes their lifetime value potential. Topics Discussed Also Include: - How behavioral economics also help non-profits determine when and often to mail individual donors (important in...
DNP Quick Take #22 - Mastercard's Recurring Giving Regulations
September 27, 2022 21:16 - 18 minutes - 16.9 MBDan breaks down Mastercard's new regulations for recurring giving and discusses why the new rules could be an opportunity to innovate how nonprofits communicate with their monthly donors. Show Notes: Read along with the Non-Profit Pro article Dan discusses on the show https://www.nonprofitpro.com/article/mastercard-extends-deadline-how-to-comply-to-new-recurring-giving-regulations/ Listen back to Dan's interview with Monthly Giving Maven Erica Waasdorp https://podcasts.apple.com/us/po...
DNP Deep Dive: Gaming Fundraisers w/ April Stallings
September 12, 2022 17:55 - 50 minutes - 46.8 MBFundraising through gaming and livestreaming has become a multi-billion dollar revenue channel by marrying tried and true peer to peer fundraising psychology with modern technology, but it remains a mystery to many experienced fundraisers and a medium which is labeled with misconceptions by those who don't game themselves. Think your donors don't game? Think again, studies show that there are over 200 million gamers in the U.S. alone many of whom are in their prime earning and giving years ...
DNP Deep Dive: Caging and Lockbox Services w/ Dennis Hoffman
July 22, 2022 17:04 - 37 minutes - 35 MBWhen it comes to caging donor data, time and accuracy are money and delays and poor data hygiene can cost non-profits a lot in revenue and delayed decision making. The importance of lockbox and caging services have come to the forefront for many organizations since the start of the pandemic, but the mechanics of these vital services remain a blind spot for many seasoned fundraisers. Since 2005, Engage USA has been striving to provide clients with "obsessively accurate data" through the u...
DNP Deep Dive: Creative Deviations w/ John Lepp
July 07, 2022 20:52 - 1 hour - 55.6 MBJohn Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential. Topics Discussed Include: - The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book - Why non-profit "branding" is a myth - Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact ...
Special Episode: How to Fundraise When The World is a Mess w/ Mike Duerksen
June 20, 2022 20:48 - 1 hour - 58.3 MBMike Duerksen, Founder of the BuildGood Agency and Host of the Build Good Fundraising Podcast, returns to the show to discuss his advice for fundraising when the world is a mess. With a backdrop of war, record inflation, division, and a possible looming recession it's a question on the mind of most fundraisers. It's a conversation which will help you plan with certainty for the uncertain times today and those ahead. Show Notes: https://buildgood.com/ https://www.linkedin.com/in/miked...
Direct Mail Review: American Battlefield Trust
June 03, 2022 21:58 - 59 minutes - 55.5 MBDan reviews a mail piece from American Battlefield Trust which does an excellent job of weaving an urgent concept in with a multi-layered institutional message. https://www.battlefields.org/
DNP Groundbreakers: Alan Rich, President @ Nova Label Company
May 19, 2022 21:13 - 56 minutes - 52.5 MBLabel and paper availability have been among the biggest headwinds facing fundraisers in 2022. We wanted to know where things stood and where they were going so we decided to go straight to the source. Alan Rich has been President of Nova Label Company for close to 4 decades and knows the ins and outs of labels as well as anyone in the business. Alan was super generous with his time and shared his comprehensive knowledge on a number of topics including: - The state of label availability ...
DNP Groundbreakers: Olga Moshinsky Woltman, Founder & Principle @ LemonSkies
April 29, 2022 01:12 - 44 minutes - 41.4 MBOver the course of Olga Moshinsky Woltman’s career she’s led multi-channel fundraising campaigns for some of the nation's most well known non-profits. Today, she's an industry thought leader, content creator, and Founder & Principle of LemonSkies a digital agency which helps organizations execute fundraising campaigns, provides them with marketing and communications solutions, and is an overall problem solver with the goal of helping great non-profits and businesses "shine brighter". Olga al...
DNP Groundbreakers: Benjamin Johnson, Founder and Lead Strategist @ Frontier Marketing
March 18, 2022 16:32 - 1 hour - 75.3 MBFounder of Frontier Marketing and Host of the Frontier FM Podcast Benjamin Johnson joins the show for a candid and wide ranging conversation about the state of fundraising. Dan and Ben start out by discussing the crisis in Ukraine and implications for the non-profit sector. Then, Ben shares his thoughts on the most important trends in digital fundraising and how to bridge the divide between direct mail and digital fundraising. This is an interesting discussion with one of the most origina...
DNP Groundbreakers: Anthony Jones, Founder LinkedIn One Percent Club
January 28, 2022 19:27 - 59 minutes - 55.5 MBAnthony Jones has been a digital trailblazer in his two decades as a fundraiser. During his 19-years with Ducks Unlimited, he led a digital marketing team which raised over $40 million and amassed over 2 million social media followers. In the process, he helped establish Ducks Unlimited as an online authority for waterfowl hunters. Anthony also pioneered the use of LinkedIn for the organization, creating a forum for his team to authentically share their work and enthusiasm for the cause. T...
DNP Quick Take #21 - What's Your Beginning of the Year Fundraising Strategy?
January 03, 2022 21:31 - 12 minutes - 11.3 MBDan talks about the critical mistake that many organizations make by assuming donors don't want to give early in the year and provides some advice on how you can connect with donors who prefer to give outside the hustle and bustle of the holiday season.
Special Interview: Paper Shortage and Supply Chain Issues w/ Dean Hart, President @ MWI Direct
December 28, 2021 20:56 - 47 minutes - 43.8 MBPaper shortages, production delays, and supply chain issues are all the talk of the non-profit sector heading into 2022. Dean Hart, President @ MWI Direct has been working in paper and production for nearly 3 decades. He joins Dan in this special interview to talk about what's driving the shortages, delays, and price increases and how mailers can plan around them for the coming year and beyond. Topics Discussed Include: * The current state of the paper supply * Short term and long term fac...
Direct Mail Review: Heifer International
December 15, 2021 12:15 - 48 minutes - 44.9 MBDan reviews a recent mail piece from Heifer International which illustrates how gifts of bee hives can help feed children and support families around the the world. https://www.heifer.org/
Episode 8 - 5 Fundraising X Tests To Get Ahead of the Trends
November 24, 2021 00:57 - 1 hour - 82.8 MBDan walks you through 5 experimental fundraising tests (Fundraising X) to help your non-profit get ahead of coming trends and gain first-to-market advantages. The mission of the Dynamic Non-Profits Podcast is to provide value to the non-profit community and advocate for innovation in fundraising. Help support our cause by subscribing and rating the show! Show Notes: https://www.cnbc.com/2021/10/13/prices-continue-to-riseheres-whats-getting-the-most-expensive.html https://www.usinflationcalc...
DNP Groundbreakers: Louis Diez, Donor Participation Project
September 27, 2021 16:35 - 48 minutes - 44.5 MBOne of the things which makes the fundraising world special and unique are the grassroots fundraising movements which are striving to improve donor communication, retention, and non-profit best practices from the ground up. It's this grassroots mentality which provides the sector with a lot of it's energy and helps push the innovation envelope. Recently, the Donor Participation Project caught my attention as one of the more successful and influential grassroots movements out there which is...
DNP Groundbreakers: Shannon McCracken, CEO @ The Nonprofit Alliance
August 23, 2021 18:13 - 51 minutes - 47.2 MBIn their short history, The Nonprofit Alliance has had an outsized impact advocating on behalf of the fundraising industry, shaping key legislation, and fighting on our behalf in the courts. As CEO of TNPA, Shannon McCracken helps lead the organization's mission to promote, protect, and strengthen the philanthropic sector in the best interests of donors and beneficiaries. Shannon joins the show to talk about the role that TNPA plays in the sector as well as their contribution to the landmar...
DNP Deep Dive: Non-Profit Marketer's Guide To Generation X w/ Justin McCord
July 20, 2021 19:44 - 1 hour - 77.4 MBDOWNLOAD THE STUDY AND WATCH ALONG! https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x Most non-profits seem to be focused on one of two things. Either, maximizing value from "traditional" / longtime Baby Boomer and Silent Generation donors or "getting younger" by finding ways to connect with Millennial and Generation Z donors. Both are important goals, but overlook the critical role that Generation X plays in the generosity landscape. Born between 1965 and 1983...
DNP Groundbreakers: Barbara O'Reilly, Founder & Principal @ Windmill Hill Consulting
July 01, 2021 20:41 - 57 minutes - 52.8 MBToday’s Topic: The Value of Small Donors Dan welcomes Barbara O'Reilly back to the show to talk about how the non-profit sector is treating "small" donors, what their value is to fundraising programs, and why that value isn't be realized by some non-profits. Barbara is a fearless advocate for the industry and she brings her experienced and honest perspective to this important discussion with an eye towards helping organizations get more out of their small dollar fundraising programs. Iss...
DNP Deep Dive: Donor Psychology w/ Clay Buck
June 15, 2021 11:18 - 50 minutes - 46.6 MBClay Buck is a consultant and Founder at TCB Fundraising where he helps nonprofits maximize their potential with a human approach towards fundraising guided by donor psychology which he has become an outspoken advocate for. In this unique and practical conversation, Clay discusses his passion for understanding why donors give and why having insight into the psychology of donors is critical for an optimized fundraising program. Clay and Dan also break down some tactical applications for philan...
DNP Groundbreakers: Heather Thompson, Chief Development Officer @ Norwescap
May 20, 2021 16:12 - 57 minutes - 52.9 MBEvery year, Norwescap provides aid and assistance to 30,000 Northwest New Jersey families with a wide range of services customized to the unique needs of each beneficiary. Their areas of service include education, employment, financial capacity building, health & nutrition, house & energy services, and volunteerism & civic engagement. Today, Dan welcomes Norwescap’s Chief Development Officer Heather Thompson to the show to discuss how Norwescap has helped empower families and individuals t...
DNP Groundbreakers: Jim Langley, President @ Langley Innovations
May 12, 2021 21:49 - 55 minutes - 51.7 MBJim Langley has helped revolutionize how major universities fundraise by building a program that prioritizes active listening, empathy, and responsiveness over brand and sales pitches. He has also become a thought leader on how non-profits can retain the effective aspects of donor centric fundraising while removing the problematic elements which have fueled the rise of the Community Centric Fundraising movement. In this timely discussion, Jim details the differences between donor centric fun...
DNP Quick Take #20 - Social Media Comments Are Liquid Gold For Fundraising
April 30, 2021 16:12 - 3 minutes - 2.88 MBInspired by late night infomercials, Dan explains how non-profits can transform their social media comments into liquid gold for fundraising using the power of #UnsiloedFundraising Show Notes: https://www.youtube.com/watch?v=Nb91-j861DI
DNP Groundbreakers: Sharon Kitroser & Amy Mauser, Co-Founders @ Team Kat & Mouse
April 07, 2021 23:05 - 49 minutes - 46 MBGood fundraisers are difficult to find and they are even harder to keep, Sharon Kitroser and Amy Mauser are out to change that with their consultancy Team Kat and Mouse. Their innovative approach focuses on training fundraisers across channels with an emphasis on communication, shared goals, and storytelling. In this informative and lively chat with Dan, Sharon and Amy explain how better training will help improve the talent retention dilemma which plagues most of the industry. Topics also i...
DNP Groundbreakers: Erica Waasdorp, President @ A Direct Solution
March 17, 2021 00:44 - 54 minutes - 50.8 MBErica Wassdorp has written the book on monthly giving and has emerged as one of the industry's predominant thought leaders on the topic. In her discussion with Dan, Erica talks about the rise of monthly giving, why it's so critical for non-profit growth, and offers some practical tips for starting and growing your recurring donor program. They also touch on Erica's origin story within the non-profit sector, how she became enamored with monthly giving, and her advice for aspiring thought lea...
DNP Groundbreakers: Tim Kachuriak, Founder + Chief Innovation & Optimization Officer @ NextAfter
March 10, 2021 23:24 - 45 minutes - 42.3 MBTim Kachuriak has dedicated his professional life to answering the fundamental question "Why do donors give?". That curiosity helped give birth to NextAfter, a digital fundraising agency dedicated to "unleashing the most generous generation in the world" through fundraising innovation and optimization. Dan and Tim discuss that and much more in this wide ranging conversation about digital fundraising's evolution over the years and how NextAfter has helped shape that conversation. Topics I...
DNP Quick Take #19 - Non-Profits Head to The Supreme Court
February 25, 2021 00:50 - 14 minutes - 13.1 MBDan discusses an upcoming case at the Supreme Court which could have major implications for donor privacy, the non-profit sector, and the growth of generosity. Show Notes: https://www.thenonprofittimes.com/npt_articles/u-s-supreme-court-to-hear-donor-disclosure-cases/ https://www.usatoday.com/story/opinion/2021/01/25/protect-free-association-donor-anonymity-column/6622550002/ https://business.npconnect.org/news/details/news-release-2-15-2021 https://www.dmaw.org/blog/the-right-to-data-priva...
Episode 7 - 2020: Looking Back, Looking Forward
February 10, 2021 16:28 - 1 hour - 86.4 MBDan shares 5 fundraising lessons from an unprecedented year in 2020 and 5 themes which will matter for the nonprofit sector in 2021.
Fundraiser's Perspective: Best Super Bowl 55 Ads
February 09, 2021 00:38 - 45 minutes - 42.2 MBApplying a fundraiser’s perspective, Dan breaks down his 5 favorite ads from Super Bowl 55. Show Notes: https://www.youtube.com/watch?v=X9jkvq4-tCU https://www.budlight.com/en/legends-content-vault https://www.youtube.com/watch?v=Gq7QhjTJAFo https://www.youtube.com/watch?v=haXc74orwhg&feature=youtu.be https://www.youtube.com/watch?v=YsA8dNubLZ0 https://www.ign.com/videos/bud-light-seltzer-lemonade-super-bowl-55-commercial-last-years-lemons https://www.cnbc.com/2021/02/06/super-bowl-a...
DNP Deep Dive: The State of Multi-Channel Donor Communications w/ Brady Josephson
January 27, 2021 14:54 - 55 minutes - 51.3 MBBrady Josephson, Managing Director @ The NextAfter Institute, joins Dan to discuss findings from NextAfter and Virtuous' exciting new study "The State of Multi-Channel Donor Communications". If you're a fundraiser who is concerned about multi-channel fundraising, or how to put it into action, this might be one of the most important interviews you listen to all year. Make sure to have a notepad ready... Show Notes: https://www.linkedin.com/in/bradyjosephson/ https://www.nextafter.com/ ...
DNP Deep Dive: Do Donors Actually Use Charity Watchdogs? w/ Ron Sellers
January 22, 2021 20:29 - 49 minutes - 45.8 MBDo you know how the charity watchdog sites rate your organization? Many groups pride themselves on their 4-star rating but is it something that matters to donors? How many donors actually use charity rating sites and who are they? Well now, thanks to a new study by Grey Matter Research, we have some answers to those questions. It turns out over 30 million donors use charity watchdogs and those who do come from some key groups who are critical to the growth of your program. Grey Matter’s Pres...
DNP Deep Dive: The Science of Direct Mail w/John Lepp
January 19, 2021 12:30 - 50 minutes - 46.6 MBA successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your di...
DNP Quick Take #18 - End of Year Fundraising: Donors are Ready, Willing, and Able to Help
December 10, 2020 20:11 - 18 minutes - 16.7 MBDan discusses a recent Bloomberg article that reveals clues as to why donors are ready, willing, and (most importantly) able to help as 2020 draws to a close. Show Notes: https://www.bloomberg.com/news/articles/2020-11-16/the-american-consumer-is-flush-with-cash-after-paying-down-debt https://www.nbcnews.com/know-your-value/feature/what-hunger-looks-covid-19-america-ncna1242271 https://www.feedingamerica.org/about-us/press-room/feeding-america-study-projects-local-food-insecurity-rates-amid...
Direct Mail Review: Tunnel To Towers
November 24, 2020 22:49 - 36 minutes - 33.4 MBDan reviews a prospecting mail piece from The Tunnel To Towers Foundation. https://tunnel2towers.org