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DP 190: A New View on Content: Pillar Pages and Topic Clusters
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - December 19, 2018 07:39 - 46 minutes - 32.3 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 189: Bringing Humor to Your Communications and Community
Next Episode: DP 191: How to Create a Killer Email List
What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the concepts of pillar pages and topic clusters. She explains how using blogs and tracking searches can help you better understand what language works and what doesn't. They talk about how to choose the right words for a topic cluster, why it's not all about traffic, and much more.