David Rhode didn't set out with the intention of his organization, Pitch In For Baseball, to become known for its disaster relief efforts. However, the work they do in providing softball and baseball equipment to communities with kids in need hit a home run as the organization was founded right after Hurricane Katrina hit. David joins in this session to talk about how a sense of urgency can elevate the importance of an organization's mission and message, as well as attract a new audience. He and Beth discuss the organization's communications program, how Pitch In collaborates with larger organizations, and more.