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DP 177: Turning Staff into Ambassadors for your Brand
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - June 20, 2018 05:12 - 42 minutes - 29.6 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 176: Putting Personality into Email Communications
Next Episode: DP 178: Thriving Through a CEO Transition
Empowering employees to be the best they can be reflects not just in their performance at work, but also in the way they present the work they do to the wider community. Tara Collins, director of communications and resource development for RUPCO, shares how RUPCO encourages its staff to become ambassadors for the organization. Through photos on social media and in e-newsletters, staff members are incentivized to connect with each other as well as their constituents to put a face to the organization—and have some fun. Tara shares tips and tactics to inspire employees to also become brand ambassadors.