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Rethink it: Digital is not a thing, digital is a means
Driving Digital in Biopharma
English - February 28, 2023 19:58 - 47 minutes - 110 MBMedicine Health & Fitness accenture biopharma biopharmaceutical digital technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Driving Digital in Biopharma, host Tom Lehmann talks with Jason Bronfeld, Head of Product Development IT at Bristol-Myers Squibb, about the industry re-perceiving itself and capitalizing on the power of digital. When it comes to evolving ways of operating to an ever-better model for the future, a mindset shift is essential – digital is a means and not the end. The biopharma industry is viewed as knowledge-generating enterprises, and while ever-growing amounts of data present complex challenges, a strong digital core will fuel competitive advantages.