#39 Getting attention for your business in a very noisy world
Driving B2B Sales Revenue
English - March 15, 2021 05:00 - 24 minutes - 17 MBManagement Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
ABOUT THE GUEST: JON SCHRAM, PRESIDENT OF THE PURPLE GUYS
Jon Schram is a husband, father, and entrepreneur. He is the founder and CEO of The Purple Guys, a Midwest-based information technology support company. The company has grown since 2001 to become the Midwest’s premier IT support company with more than a 96% customer satisfaction rating. Jon and his wife, Jill, have three children and have founded two businesses.
You can find Jon on LinkedIn here:
https://www.linkedin.com/in/purpleguy/
And find The Purple Guys on the web here:
https://www.purpleguys.com/
ABOUT THE EPISODE:
How do you stand out in a noisy world? How do you make sure that your prospects know to call you when your solution is pain-driven, and you never know when that pain will strike? For Jon Schram and The Purple Guys it’s all about staying top of mind, and being purple doesn’t hurt - in fact, it can help a lot!
In this episode, Jon talks about how not only being creative but also being disciplined and consistent with your offering and your message goes a long way to making sure that the phone keeps ringing and your business keeps growing. It’s a great episode - you should check it out!
0:40 - What’s the best sales advice that Jon ever received? It’s about curiosity and authenticity
1:32 - What’s some of the worst sales advice that Jon has ever received? It’s about alphabet soup
2:52 - David sets up the theme of the episode
3:30 - Jon gives some background on The Purple Guys
4:39 - Jon talks about how getting attention is particularly challenging in the outsourced IT support space and why creating opportunities to demonstrate value is an important part of sustaining client relationships
6:38 - How to focus and polish messaging across a wide range of departments so that prospects and clients get a consistent message and experience
10:12 - Jon talks about the importance of being disciplined about what you don’t do
13:46 - Does drawing a hard line about what you don’t do and articulating that to the market instill confidence in a prospect?
14:49 - Where did the name “The Purple Guys” come from?
16:30 - How has the brand of The Purple Guys helped to get attention and initiate new business conversations?
20:37 - What is Jon reading right now?
23:30 - Where is the best place to reach Jon and The Purple Guys