#18 Breaking Through the Noise with the Physical Channel

ABOUT THE GUEST - ALEX OLLEY, CO-FOUNDER, HEAD OF REVENUE & MARKETING AT REACHDESK  

Alex specializes in SaaS technology and using innovative ways to break through to prospects. He believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, Direct Mail, Personalized Gifting, and a human element across every touchpoint.  

If you want to get in touch with Alex, send him something...  

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Find Alex on LinkedIn here: https://www.linkedin.com/in/alexolley/
  
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Learn more about the great work that Reachdesk is doing and how they can help you break through the noise and reach the prospects you need in your pipeline at www.reachdesk.com
  

ABOUT THE EPISODE:  

We hear it all the time - there is a lot of noise out there, and when we are making efforts to sell what we sell to new people, it can be VERY hard to break through. In this episode, Alex Olley shares his perspectives about where this noise came from, how it got so loud, and some innovative ways of breaking through.  

0:44 - What is the best advice that Alex has ever received - to get better, surround yourself with strong people  

2:08 - What’s the worst advice Alex has ever received - people will buy from you if they just like you  

5:07 - Defining the problem - the level of noise in sales  

5:52 - Who is Reachdesk?  

8:25 - How Alex got his start in sales  

11:38 - What happened over time to reduce the connect rate and increased the noise in sales for all of us who sell?  

13:22 - Alex tells us about his first brainstorm idea about how to break through the noise with something physical, and how the seed of the idea led to Reachdesk  

18:00 - Using the physical channel to break through the noise seems like a great idea, but how do you address the idea that it won’t work for someone?  

19:48 - How is Reachdesk using their own methodology to grow their own business  

22:13 - What are some of the creative physical channel campaigns that Alex has seen from Reachdesk customers  

23:02 - How to use the physical channel at any budget level to break through the noise  

23:37 - What are some of the mistakes that people make when they try to use the physical outreach channel on their own for the first time?  

26:24 - What does Alex wish he knew at the start of his career that he knows now?  

27:46 - How and where to reach Alex and to learn more about Reachdesk