Why Ecommerce Businesses Need To Leverage The Google Merchant Center [Part 1]

Driven

English - August 21, 2020 11:00 - 30 minutes - 21.3 MB - ★★★★★ - 1 rating
Management Business ecommerce digital commerce b2b distribution integration pim connector b2c product customization ecommerce analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 19. Why 2020 Is The Right Time To Start Your Text Message Marketing

Next Episode: 21. Google Spot, Machine Learning, Search Engines, Google Merchant Center - A Fireside Chat w/ Alan Kent [Part 2]

The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google shopping searches.

To learn more we brought in Alan Kent, eCommerce Developer Advocate at Google, to throw more insights on this. He is been with Google for the past 2 years and his previous roles include VP of Architecture at Magento and VP of Search Engine Engineering at eBay.

Part 1 of the episode is where he walks us through the process and how it works, and you can find a fireside Q&A chat in Part 2.

Show Links and References

Alan Kent on LinkedIn Merchant Center Driven: Ecommerce at Work Home