003 - What does Web Accessibility and ADA Compliance mean to your Digital Commerce Business

Driven

English - April 24, 2020 09:00 - 27 minutes - 19.1 MB - ★★★★★ - 1 rating
Management Business ecommerce digital commerce b2b distribution integration pim connector b2c product customization ecommerce analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 002 - Building a Fashion Brand and Creating Opportunities for Women across the Globe (with Ben Bohannon)

Next Episode: 004 - Mastering Product Photography and Product Video (with Emmy-Award Winner Liz Giorgi)

It’s equally important to offer an uninterrupted user experience for your differently-abled customer base as well. If you’re running an e-commerce store digital accessibility is really important which makes it easy for someone with disabilities to navigate through the site with ease. The Americans with Disabilities Act (ADA) became law in 1990 to emphasize equal rights for disabled users.

Web Content Accessibility Guidelines, WCAG 2.0 replaced WCAG 1.0 in December 2008, followed by WCAG 2.1 was issues in June 2018. WCAG 2.2 and WCAG 3.0 (referred to as Silver) is already in development. For now, WCAG 2.0 is grouped into three levels, A, AA, and AAA. With Level A being the basic, AA deals with the most common and biggest barriers, and AAA considered to be the most complex & highest level of accessibility.

In this episode, I sit down with Sivaranjani Ramamoorthy one of our Digital Accessibility Specialists. Her previous roles as a Quality Assurance Architect and a Project Manager, helped her to understand the complete flow of ADA compliance. She covered so many things in this episode on what is the disabilities act, to what it means for the brands.

So, just go ahead and listen in and if you have any comments on the show, just send them over to me.

Show Notes and Links:

[3:45] What is ADA Compliance?[4:51] How is this related to eCommerce?[5:56] How differently-abled people find it difficult to access the online store?[9:24] The revenue impact of differently-abled people in the market[11:22] Levels of Compliance[15:48] The steps to make your website ADA Compliant[19:35] Is the current COVID situation the right time to take a break and make your website ADA compliant?[21:46] While ADA is focused on the USA, what are the web accessibility compliance laws in other countries?[23:10] How a Non-ADA compliance impact your businessADA Compliance Solutions Driven: Ecommerce at Work Home DCKAP on Twitter

ADA Compliance Reference Websites:

usa.gov delta.com co-operativebank.co.uk unilever.com savethechildren.net manchester.ac.uk boot.com bbc.com Saudia.com

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