Drill to Detail Ep.55 'Snowplow, Data Pipelines and Event-Level Digital Analytics' with Special Guest Yali Sassoon

Drill to Detail

English - May 21, 2018 21:32 - 48 minutes - 66.7 MB - ★★★★★ - 7 ratings
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Previous Episode: Drill to Detail Ep.54 'DataRobot & Machine Learning Automation' with Special Guest Greg Michaelson

Next Episode: Drill to Detail Ep.56 'Essbase Cloud, Analytics Cloud and Cloud Analytics Consulting' with Special Guest Matt Yorke

Mark Rittman is joined by Yali Sassoon from Snowplow to talk about data pipelines and Hadoop in the cloud; how web analytics evolved from counting pageviews to today's event-level analysis of consumer behavoir across all digital channels; why digital analytics is hard but interesting; and Snowplow's approach to building a successful hybrid open-source/commercial software business that competes successfully with megavendors such as Google and Adobe.

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