Mark Rittman is joined in this episode by Taylor Brown from Fivetran to talk about middleware for SaaS data, their focus on integrations with SaaS vendors and how this differentiates their offering, his thoughts on packaged analytic applications announced at the recent Looker Join conference ... and where the name "FiveTran" came from.

Mark Rittman is joined in this episode by Taylor Brown from Fivetran to talk about middleware for SaaS data, their focus on integrations with SaaS vendors and how this differentiates their offering, his thoughts on packaged analytic applications announced at the recent Looker Join conference ... and where the name "Fivetran" came from.

Fivetran websiteFivetran Source and Target IntegrationsLooker 5 Release with new Analytic and Data Blocks"Comparison of Two Great ETL Tools: Fivetran vs. Stitch Data"