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Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Drill to Detail

English - July 24, 2017 18:02 - 49 minutes - 67.6 MB - ★★★★★ - 7 ratings
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Previous Episode: Drill to Detail Ep.35 'Stitch Data, Singer and ETL for Data Engineers' With Special Guest Jake Stein
Next Episode: Drill to Detail Ep.37 'How Essbase Won the OLAP Wars' With Special Guest Cameron Lackpour

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

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