Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about his recent academic paper co-authored with Mike Swarbrick Jones on what techniques are most successful in influencing and retaining eCommerce customers, using analytics and statistical analysis-at-scale to analyze and understand 20 billion user journeys held in Qubit's Google Cloud Platform-hosted Customer Data Store.

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.