Walking The “Brand Voice” Tightrope - How, When, & Why A Business Should Speak
Dragonproof Ecommerce
English - December 06, 2021 18:00 - 20 minutes - 38.9 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Marketing economy goalsetting seo smb salesstrategy wfh worklifebalance amazon audiences b2b Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Every time a brand places an ad, issues a statement, or sends an email, it is entering a complex environment of culture, opinion, and the pressure to take a stand on everything. Finding a sustainable way to use that voice requires true awareness of a specific business’ role in society, with an emphasis on what’s directly relevant for worker and customers. In this episode, Rick Wilson identifies key concepts which support successful modern business communication.