Powersports therapy: Inside the astonishing success of Canada’s snowmobile maker BRP (CEO José Boisjoli)

Down to Business

English - January 29, 2020 08:00 - 19 minutes - ★★★★ - 5 ratings
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Previous Episode: Stock market bonanza due for ‘interruption’ of 5% to 10% (Manulife chief economist Frances Donald)

Next Episode: How Canada’s online grocery market could grow to $30 billion a year (Goodfood CEO Jonathan Ferrari)

Seventeen years ago BRP was split from its parent company Bombardier; today its market value is almost twice as much. BRP CEO José Boisjoli talks to Down to Business host Emily Jackson about how they did it and what’s next

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