Down to Business artwork

How Ikea Canada plans to get shoppers through the door or online in the digital era (CEO Michael Ward)

Down to Business

English - November 20, 2019 08:00 - 22 minutes - ★★★★ - 5 ratings
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Big box stores have had to rethink their strategies in a digital world where online shopping has taken a bite out of in-person sales. Disruption to distribution models and demographic shifts in where people live have forced even the biggest retailers to rethink their plans for the future. Ikea Canada president Michael Ward joins host Emily Jackson to discuss how Ikea is evolving for the digital world.
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Big box stores have had to rethink their strategies in a digital world where online shopping has taken a bite out of in-person sales. Disruption to distribution models and demographic shifts in where people live have forced even the biggest retailers to rethink their plans for the future. Ikea Canada president Michael Ward joins host Emily Jackson to discuss how Ikea is evolving for the digital world.

Learn more about your ad choices. Visit megaphone.fm/adchoices