Why Building a Relationship Narrative is Critical in Marketing (Ft. Dacia Coffey)
Down the Rabbit Hole
English - October 07, 2021 14:03 - 1 hour - 144 MBEntrepreneurship Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Relationships and quality conversations are critical to effective marketing experiences. There is a conversation happening between you and the consumer, whether you‘re present or not. This means the content you market ”speaks” to them. During that conversation, a relationship and trust are formed over time. The expectation is that they will give a little more to you in the form of personal information, attention, or effort in response to a quality experience.
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