Down Payment: The Podcast for Used Car Dealers
8 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 2 ratingsDown Payment is the podcast for used car dealers and industry professionals that are looking for insights, best practices, and news on the used car industry.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Making the Case for the Car Dealer
July 19, 2022 00:00 - 3 minutes - 2.78 MBEver since the invention of the car, car dealers have been around to sell them to the public. But for the first time in history, car dealers are needing to defend the existence of their industry. In this episode, Ted talks about why car dealers are indispensable to our consumers, and how dealers need to defend our industry in our marketing and communications.
The Free Market Research Tool You Should Be Using
July 16, 2022 19:00 - 3 minutes - 2.77 MBGoogle Trends is a free, powerful market research tool that dealers should be using to find the best keywords to target in their marketing. Google Trends can be found at trends.google.com
6 Steps to Safer Test Drives During COVID19
April 26, 2020 18:00 - 6 minutes - 4.55 MBDoes your dealership still do test drives? Are your test drives still done with a sales person in the car? How can you make this situation safer? In this episode Ted talks all about test drives in the age of COVID19. In some places dealerships are not allowed to have a salesperson accompany the customer on a test drive. From a safety standpoint, this is the best approach. But many dealerships are not thrilled about the prospect of a customer taking an inventory vehicle off the lot by themse...
Fight COVID19 with a Dealership Cleaning and Disinfection Program
April 22, 2020 21:00 - 20 minutes - 13.9 MBSuccess for car dealerships during the COVID-19 pandemic requires dealers to take aggressive measures to keep their employees and customers healthy when at their stores. Both your employees and customers are anxious about the risks of infection at the dealership. To combat these concerns, dealers need to implement a vigorous cleaning and disinfection program. The following resources will help you develop a program that works for your dealership: CarDealerU Dealership Cleaning and Disinfect...
COVID-19 for Car Dealers
April 02, 2020 02:00 - 9 minutes - 6.91 MBWith this episode, we will be pivoting the podcast to dealing with COVID-19 related topics for car dealers. The challenges of the COVID-19 pandemic will require dealers to be more nimble and adaptive then ever before. Dealers will have to adapt to a "new normal" where infection control is a daily consideration and economic recession is a constant pressure. Our goal is to provide you inspiration, creative approaches and information to help you better adapt to a changing automotive market.
5 Ways to Optimize Your Video for Facebook
September 12, 2019 00:00 - 6 minutes - 4.2 MBIn this episode Ted talks about how to optimize your video for Facebook. Facebook is the most important platform for car dealers. Unfortunately, too many dealers use it ineffectively. To be effective on Facebook, video is usually a critical component. In summary, the tips are: 1- Don't use your TV commercials on Facebook. They typically do not do well on that platform. 2- Use "square" video. Square video, as opposed to horizontal video, is more prominent on the mobile newsfeed. 3- Keep your...
Get Amazing Branding with New Top Level Domains
August 27, 2019 00:00 - 4 minutes - 2.88 MBThere is an amazing branding opportunity available for car dealers by utilizing new Top Level Domains. The traditional Top Level Domains such as .com, .org, and .net have become saturated and it is hard to find good, easily brandable ones nowadays. New Top Level Domains such as .car, .finance and .loans have not yet been extensively used and provide dealers an opportunity to get memorable domains that can be easily communicated in formats such as radio.
Introducing a New Podcast for the Used Car Industry
August 18, 2019 15:00 - 5 minutes - 3.9 MBWelcome to Down Payment: The Podcast for Used Car Dealers! In this episode Ted introduces himself and the goals for this new podcast. This podcast is designed to provide useful, actionable information for used car dealers and industry professionals to be able to implement immediately. We will provide two types of episodes. The first are short episodes (less than 10 minutes) that will provide you with information on topics ranging from marketing and sales to compliance and management. The se...