S03 Episode 4: Onboarding and Roadmapping Tailored Around Video with Ian Servin

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing.

My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing that content and measuring results.

Today’s topics include:

Be willing to pay more to reach your end goals with videos for your

business
Disconnect between sales and production regarding goals and purpose

of videos; make the product on the backend aligned with the

expectation on the frontend
Add intentionality, process, and formalization to deliver in a

package that feels like a real product and offering
Animus reaches out to new customers or customers contact them with

a video need; Animus guides new customers through big picture

marketing and setting expectations
Onboarding and roadmapping is tailored around video and includes

initial question asking and information gathering; never deliver a

proposal that is a surprise
Animus financially qualifies a client and works with them on a small

scale to funnel them into the onboarding package; doesn’t want to

waste its or a client’s time and money
Discover how to make better content strategically; take ideas to

helps customer develop a creative story and think outside of the box

to make sales
Generate sales and leads through email generation, boots on the

ground work at events, and building a content marketing campaign

Resources and links:

Animus Studios
Videostrategy.org